Spirited Dialogue - Digital Doubles in an Experience Economy

As customer behavior evolves, it's important to take an outside-in approach when designing products and systems. The focus should be on creating a positive customer experience, and transitioning to an experience economy is essential for customer-centric organizations.

One way to enhance the customer experience is by using a digital double that combines human identity and personality, operating based on their intent and situation. However, as we move towards developing digital personalities, it's important to take a pragmatic approach and consider the ethical and privacy implications for humans, while ensuring appropriate safeguards are in place.