Astro IPTV Campaign with Dailymotion - Interstitial ad format
- 11 years ago
The Astro IPTV Campaign launched in August 2013 for Malaysia market was developed together with Dailymotion team. For this campaign a video interstitial ad format was created in order to be able to display the content, which was over 50 seconds length and could not be displayed as a pre-roll.
The video background was customized in accordance to the corresponding campaign features, embracing the user into the Astro IPTV world and providing a higher branded environment in which to transmit the campaign message.
The response from the audience to this kind of ad format was overwhelming, making the campaign a total success.
The video background was customized in accordance to the corresponding campaign features, embracing the user into the Astro IPTV world and providing a higher branded environment in which to transmit the campaign message.
The response from the audience to this kind of ad format was overwhelming, making the campaign a total success.