A Finnish start for Paris Fashion Week

  • 9 years ago
Paris Fashion Week kicked off with Finnish brand Aalto’s “Endless Sun” Spring/Summer 2016 ready-to-wear collection. A celebration of midsummer in Scandinavia, recalling images of young people gathering with friends in the woods in Finland for traditional midsummer parties and bonfires.

“It is a very specific moment and feeling. There is the summer solstice so no night time really and people are very happy to be outside with summer time after a long winter. So it is really that moment and it’s really about the youth, how the youth has found a way there to leave with a very urban way, but at the same time very nature presence.”

Falling in love with the new Finnish line #Aalto. What do you think?? #SS16 #PFW pic.twitter.com/Esp3pfhcmf— Zanna Roberts Rassi (@zannarassi) September 29, 2015

Aalto – meaning “wave” – was launched in 2014 by the 36-year-old Finnish-born Paris-based fashion designer Tuomas Merikoski. He says his inspiration comes from exploring the diversity of modern Fin

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