2017 Toyota Yaris Leiden Clip

The introduction of the new, significantly revised Toyota Yaris range is set to add to further impetus to the success of Toyota's small hatchback. In fact, the car has continued to increase its share of the B-segment (supermini) market in Western Europe since the launch of the third generation of the model in 2011, rising to more than 6.5 per cent and 208,000-plus sales in 2016. This performance provides a strong platform on which to strengthen the Yaris' established qualities and broaden its appeal to new and increasingly discerning customers in a highly competitive marketplace. Design, quality, performance and safety are key purchase considerations and have been the focus areas for Toyota's programme of improvements.