NBA Television Ratings Are at a Five Year High
According to Nielsen, entering All-Star Weekend the National Basketball Association's TV ratings are up 15.4 percent from last season. Averaging 1.401 million total viewers combined on multiple networks, the current season is experiencing the league's biggest audience in five years. According to analysts, a ton of big offseason moves, a thrilling NBA Finals last year and more teams in playoff contention this season have proven a boon for pro basketball TV ratings.