Online retail sales in India seen growing to $32.7 billion in 2018

E-commerce in India has more than tripled since 2015, but it is only expected to contribute to 2.9% of the total retail sales this year, says an eMarketer report. However, India’s growth rate in e-commerce is yet to catch up with countries such as China and Indonesia in the Asia Pacific market. Flipkart, Amazon and Paytm Mall have been expanding into new sectors, including grocery. And with Walmart’s recent $16 billion acquisition of Flipkart, e-commerce in India is expected to launch more offline retail stores in fashion and electronic accessories segments.