Adobe Analytics reports that Black Friday online shopping hit a record $10.8 billion this year. Thanksgiving Day online sales also reached a new high of over $6 billion, up 9% year-over-year. Toys drove online sales growth, with purchases surging over 600% compared to average fall days. Jewelry sales rose over 500%, appliances over 400%, and apparel and electronics over 300%. Mobile devices accounted for 55% of Black Friday online sales.
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00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Black Friday online shopping hit a record $10.8 billion this year,
00:06Adobe Analytics reports. Thanksgiving Day online sales have reached a new high of over $6 billion,
00:12up 9% year-over-year. Toys drove online sales growth, with purchases surging over 600%
00:18compared to average fall days. Jewelry sales rose over 500%. Appliances over 400%. Apparel
00:25electronics over 300%. Mobile devices accounted for 55% of Black Friday online sales.
00:30For all things money, visit Benzinga.com slash GSTV.