Amazon Prime Day Puts Massive Pressure on Retailers

Amazon Prime Day Puts Massive Pressure on Retailers Amazon Prime Day is prompting Target, Macy's, Walmart and J.C. Penney to offer massive Black Friday-style sales in July. Target will offer 30 percent discounts on Target-exclusive home brands, select baby gear and Google products. The retailer will also offer
25 percent off beauty and personal-care items. Home Depot, Staples, Best Buy and Bed Bath & Beyond have said they will price-match Amazon Prime Day deals. Macy's is holding a "Black Friday in July" promotion, offering 25 percent off most of the site. Lowe's is also giving out free Google Home Mini devices to shoppers who spend more than $150 on Lowes.com. Prime Day generated about $1 billion for Amazon last year.