Investors Are Hoping To Stop Facebook And Google
According to Business Insider, Investors are pumping money into TV measurement startups hoping to stop Facebook and Google.
The analytics startup iSpot.tv has raised $30 million in Series C funding.
The company is one of a handful of firms promising advertisers better information on ad viewership and performance by pulling data directly from TVs.
The analytics startup iSpot.tv has raised $30 million in Series C funding.
The company is one of a handful of firms promising advertisers better information on ad viewership and performance by pulling data directly from TVs.