Part of Moscow Fashion Streams GLOBAL TALENTS DIGITAL (June 2020)
Timo Helgert is a creative director from Germany specializing in the study of Augmented Reality through his
art. His recent series, The Return of Nature, is a message of hope to everyone who has been affected by the
COVID-19 virus. Instead of creating only fear, as mainstream media often does, Timo did the opposite,
focusing on beauty in the simple things, on appreciating nature and creating hope even in difficult times. His
works reinterpret famous sights, for example, Shibuya, a famed area of Tokyo, as if finally brought into
balance with nature.
The Return of Nature is a yet-unfinished new project of Helgert, representing the sights familiar to the
viewer in an unusual form. In his works, nature returns to the most famous and popular places: daisies
bloom in the shopping gallery of Victor Emanuel II, butterflies flutter in a New York subway car. Helgert, a
well-known digital artist, is trying to imagine how some cities would have changed as a result of the COVID-
19 epidemic. The artist showcases many of his works on Instagram under the nickname VACADES. The
project launched during quarantine gained 2 million views in just 2 days.
Timo Helgert is a creative director from Germany specializing in the study of Augmented Reality through his
art. His recent series, The Return of Nature, is a message of hope to everyone who has been affected by the
COVID-19 virus. Instead of creating only fear, as mainstream media often does, Timo did the opposite,
focusing on beauty in the simple things, on appreciating nature and creating hope even in difficult times. His
works reinterpret famous sights, for example, Shibuya, a famed area of Tokyo, as if finally brought into
balance with nature.
The Return of Nature is a yet-unfinished new project of Helgert, representing the sights familiar to the
viewer in an unusual form. In his works, nature returns to the most famous and popular places: daisies
bloom in the shopping gallery of Victor Emanuel II, butterflies flutter in a New York subway car. Helgert, a
well-known digital artist, is trying to imagine how some cities would have changed as a result of the COVID-
19 epidemic. The artist showcases many of his works on Instagram under the nickname VACADES. The
project launched during quarantine gained 2 million views in just 2 days.
Category
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Creatividad