We're Treating Ourselves to the Good Stuff, Liquor Sales Data Shows
The pandemic has changed our drinking habits and even what kind of booze we are buying.According to some interesting new data, spirits sales increased by 1.3% last year.And one of the biggest sales jumps was among the high-end premium and super-premium spirit brands.Year-over-year sales of top-shelf booze grew by an average of almost 10%.The increase in spirits sales revenue reflects consumers' willingness to spend a little extra on superpremium spirits during the past year since they were not traveling, going on vacations or dining out as often, David Ozgo,Economist.It looks like a bottle of liquor was the way a lot of us tried to treat ourselves during a crazy year.