Communicating goes far beyond words because it encompasses the tone of how we express ourselves, the intention of what we want to convey, when we say it and non-verbal language, which communicates up to 80% of what we want to say.
In this sense, it is known that for communication to have the desired impact on the public, it must have two characteristics: effectiveness and efficiency. For example, if a brand is successful in its communication and wants to keep the public captive, and, in addition, continue to add consumers, it must maintain an effective communication strategy; that is, that your message is understandable to everyone and that it leads them to call to action. However, it must also be efficient, and to achieve this you will take into account the time and the medium through which you send your message.
Many times achieving this combination in the business environment is complicated, however, through a few simple tips it is possible to redirect communication, and thus, achieve your goals:
Be clear and simplify your message
Success for effective communication is the simplicity and clarity of how you deliver a message. This requires a lot of imagination, creativity, and dedication to craft your speech in front of the public. When the essence of what you want to convey is found, your message will be the best.
Eye contact
When a person creates eye contact with his audience, he generates empathy, since, through this, you transfer interest in people revealing that their opinion is important and exclusive to you. That is why it is vital that you never start a communication without first making eye contact with your recipient.
Be sincere and build trust
Credibility is essential when you express a message. Do not act being someone you are not, be yourself when expressing yourself. People can perceive transparency and conviction when something is communicated to them. Therefore, self-confidence attracts the confidence of the other. Remember that it only takes 7 seconds for a person to get a first impression of you; and only 30 seconds to convey a message and perhaps rephrase that first impression.
Always generate a response
All communication generates an action. If the communication you provide does not tend towards an answer, something is not right. Every communicator originates in the person an action against the given message. This is how the indicators of a company will grow due to the proactivity of its members.
There is no doubt that one of the most important skills of the human being is the ability to communicate. Apply these good practices in your company, and promote a profitable, reliable environment that helps you to climb as a collaborator; and that results in the growth of your company.
Listen to the content of the video to learn more about this topic.
In this sense, it is known that for communication to have the desired impact on the public, it must have two characteristics: effectiveness and efficiency. For example, if a brand is successful in its communication and wants to keep the public captive, and, in addition, continue to add consumers, it must maintain an effective communication strategy; that is, that your message is understandable to everyone and that it leads them to call to action. However, it must also be efficient, and to achieve this you will take into account the time and the medium through which you send your message.
Many times achieving this combination in the business environment is complicated, however, through a few simple tips it is possible to redirect communication, and thus, achieve your goals:
Be clear and simplify your message
Success for effective communication is the simplicity and clarity of how you deliver a message. This requires a lot of imagination, creativity, and dedication to craft your speech in front of the public. When the essence of what you want to convey is found, your message will be the best.
Eye contact
When a person creates eye contact with his audience, he generates empathy, since, through this, you transfer interest in people revealing that their opinion is important and exclusive to you. That is why it is vital that you never start a communication without first making eye contact with your recipient.
Be sincere and build trust
Credibility is essential when you express a message. Do not act being someone you are not, be yourself when expressing yourself. People can perceive transparency and conviction when something is communicated to them. Therefore, self-confidence attracts the confidence of the other. Remember that it only takes 7 seconds for a person to get a first impression of you; and only 30 seconds to convey a message and perhaps rephrase that first impression.
Always generate a response
All communication generates an action. If the communication you provide does not tend towards an answer, something is not right. Every communicator originates in the person an action against the given message. This is how the indicators of a company will grow due to the proactivity of its members.
There is no doubt that one of the most important skills of the human being is the ability to communicate. Apply these good practices in your company, and promote a profitable, reliable environment that helps you to climb as a collaborator; and that results in the growth of your company.
Listen to the content of the video to learn more about this topic.
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