Opinion | Dear Trolls, ‘Jashn-e-Riwaaz’ Is Outrageous, But ‘Gulab Jamun’, ‘Jalebi’, ‘Samosa’ Aren't?

Ahead of Diwali, brands usually market their products in synergy with the festivities, traditions and celebrations. However, apart from the marketing pattern of a brand, the act of banishing “controversial” ads seems to have become a part of an underlying routine of growing intolerance. The latest to fall victim to the pattern of “hurt sentiments” is FabIndia, after they released an ad featuring their new collection, titled, ‘Jashn-e-Riwaaz’.