Pepsi Rolls Out New Logo , After 14 Years.
'The Hill' reports that Pepsi
has unveiled a new logo. .
The new branding features a bolder
print and a darker shade of blue.
According to Pepsi, the changes highlight , "the brand's commitment to Pepsi Zero Sugar.".
Pepsi plays a critical role in
achieving the PepsiCo Positive
sustainable packaging targets and
in the U.S., as of 2022, Pepsi has begun
to convert all 20oz bottles of Pepsi, including
Pepsi Zero Sugar to 100% recycled PET, Pepsi, via statement.
'The Hill' reports that Pepsi's iconic red,
white and blue logo has returned to the more
uniform appearance of pre-2008.
The logo and visual identity thoughtfully
borrows equity from its 125-year history
and incorporates modern elements to
create a look that is unapologetically
current and undeniably Pepsi, Pepsi, via statement.
Pepsi reportedly plans to roll out the
new logo in the United States this fall.
The rollout will coincide with
Pepsi's 125th anniversary.
Globally, the new design will be unveiled in 2024.
Todd Kaplan, Pepsi's chief marketing officer, tweeted an image of the new design captioned, , "Welcome to a new era of Pepsi."
'The Hill' reports that Pepsi
has unveiled a new logo. .
The new branding features a bolder
print and a darker shade of blue.
According to Pepsi, the changes highlight , "the brand's commitment to Pepsi Zero Sugar.".
Pepsi plays a critical role in
achieving the PepsiCo Positive
sustainable packaging targets and
in the U.S., as of 2022, Pepsi has begun
to convert all 20oz bottles of Pepsi, including
Pepsi Zero Sugar to 100% recycled PET, Pepsi, via statement.
'The Hill' reports that Pepsi's iconic red,
white and blue logo has returned to the more
uniform appearance of pre-2008.
The logo and visual identity thoughtfully
borrows equity from its 125-year history
and incorporates modern elements to
create a look that is unapologetically
current and undeniably Pepsi, Pepsi, via statement.
Pepsi reportedly plans to roll out the
new logo in the United States this fall.
The rollout will coincide with
Pepsi's 125th anniversary.
Globally, the new design will be unveiled in 2024.
Todd Kaplan, Pepsi's chief marketing officer, tweeted an image of the new design captioned, , "Welcome to a new era of Pepsi."
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