Pepsi Unveils Its First Condiment, ‘Colachup’

Pepsi Unveils , Its First Condiment, , ‘Colachup’.
"Pepsi Colachup" is being
launched for the Fourth of July.
The condiment, which is infused
with Pepsi, "was developed with the
Culinary Institute of America," CBS News reports.
First, Pepsi is turned into a reduction and then blended
with ingredients that result in a "sweet, citrusy taste,"
according to Pepsi senior director Jenny Danzi.
According to Pepsi, that flavor profile is intended to perfectly complement a hot dog.
According to Pepsi, that flavor profile is intended to perfectly complement a hot dog.
"Colachup" will be available for one day only at four American ballparks on July 4.
Those ballparks are Chase Field,
Yankee Stadium, Target Field and Comerica Park.
Those ballparks are Chase Field,
Yankee Stadium, Target Field and Comerica Park.
Those ballparks are Chase Field,
Yankee Stadium, Target Field and Comerica Park.
Those ballparks are Chase Field,
Yankee Stadium, Target Field and Comerica Park.
"Sampling carts" will be
provided around the stadiums.
The condiment is part of
the soda manufacturer's
"Better with Pepsi" campaign.
The brand has also tapped into sports drinks, zero sugar sodas and partnerships with companies such as Starbucks.