Don't Be The 1: Half of smokers will die form a related disease, campaign warns

  • last year
Davey’s mum Maggie suffered from smoking-related mouth cancer.
Her treatment was successful, but life changing – and required the roof of her mouth to be removed.
She shared her story with us and inspired so many smokers to quit around the world – including Davey.
This is their incredible story, as Fresh, the UK’s first dedicated regional programme for tobacco control, promotes a new Don’t Be The 1 quit smoking campaign across the North East, with the grim warning that at least one in every two long term smokers risk death.