Employer Branding Forum, Perfido (Amplifon): “Siamo realtà solida di grande impatto sociale”
(Adnkronos) - In occasione della prima edizione dell’Employer Branding Forum di Comunicazione Italiana, l’appuntamento del Social Recruiting e della Candidate Experience organizzato a Milano per affrontare i temi del recruiting e della talent attraction, ha parlato Osvaldo Perfido, Emea Hr Senior Director Amplifon.
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00:00 What are the changes you have seen in the last few years?
00:04 In the last few years, the world of work has been particularly dynamic.
00:09 The phenomenon of the Great Resignation has certainly been the peak of these changes.
00:17 Within Amplifon, I must say, we have not encountered a great impact on this phenomenon,
00:24 because we can boast of being a financially very solid reality,
00:31 of great social impact, with ethical responsibility and the appreciation of the careers of our employees.
00:38 Having said that, we have invested much more from the point of view of internal communication
00:44 with our employees to further enhance the initiatives that we already had available in our offer.
00:52 For example, the training offer of Amplifon Academy,
00:55 which is a container of training courses that our employees can directly access.
01:03 And externally, to go and tell even more about the impact of Amplifon's social initiatives,
01:09 for example, through our sustainability plan.
01:12 We believe that the role of our employees is absolutely essential
01:16 to be Amplifon's ambassador for our company,
01:20 in relation to our way of working, to the value set of our company,
01:26 and in addition, to go and tell about professions,
01:30 such as that of the audioprothesist, which is the central figure within our shops,
01:36 professions that are still little known in the job market,
01:40 and which instead, through the direct testimonies of our audioprothesists,
01:44 who tell in forums, universities, higher schools,
01:48 they go and tell what it means to be an audioprothesist,
01:51 how our client is positively impacted, how their life is improved.
01:56 By telling it in the first person, we can certainly have a much greater impact
02:02 and attract more people to these professions.