Citizen created Eco-Drive Technology as a way to create a sustainable future and care for the planet. And we continue to show our support in more ways by reducing watch batteries in landfills and donating a portion of sales to 1% For the Planet. Because when it comes to protecting the planet we all love, one less battery matters.
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TechnologieTranscription
00:00 What's one battery? Especially one that's so small.
00:04 It might seem like just a speck in the universe,
00:07 but add that one battery to millions more,
00:10 and we see something much bigger.
00:13 A stack of lithium waste the height of Mount Everest.
00:16 That's why more than four decades ago,
00:19 Citizen created EcoDrive technology to power our watches by light.
00:23 Any light.
00:25 Saving millions of batteries from landfills every year.
00:29 So we can see possibility.
00:31 And so every citizen can play a part in sustainability
00:35 through something as simple as the watch they choose to wear.
00:39 Because when it comes to protecting the planet we all love,
00:42 one less battery matters.
00:44 EcoDrive. Powered by any light.
00:47 Never needs a battery.
00:49 (upbeat music)