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01:30Greetings and welcome to East Hampton, South Hampton, West Hampton Beach and community.
01:49Welcome and thank you for tuning in to Cafe with Sanford K.
01:53We are live at shop in West Hampton Beach, the ice cream store.
02:01This is a place called happiness.
02:05It's where friendships and memories are made.
02:10I'm looking forward to introducing you to the very creative and wonderful owner, Elyse
02:16Richmond.
02:18Elyse has put together her love for fashion and ice cream and created businesses that
02:26are guaranteed to make you smile.
02:30Welcome Elyse.
02:31Hi Sandra.
02:32Nice seeing you.
02:33Yes.
02:34In the dock in West Hampton Beach.
02:35Yes.
02:36Live in the ice cream store.
02:38Yes.
02:39This is perfect.
02:40It's a great place to be.
02:41The happy place.
02:43Elyse, I know you've been an entrepreneur for 37 years now.
02:49You have a store here, Shock, Baby, Kids, Women's and of course, Shock Ice Cream.
02:57Speak to us.
02:58What inspires you and motivates you?
03:01I was pregnant and I had my cravings and they were ice cream.
03:04They were ices and one thing led to another and we opened an ice cream store.
03:09I opened the baby store and the ice cream store at the same time to satisfy my cravings
03:15and 22 years later, my son will be 22 in June and we're still here.
03:19That's great.
03:20That's really great.
03:21And the rest is history.
03:23We're making memories and kids are happy and it's just a great place.
03:28That's super.
03:29Elyse, you shared with me a story that was very touching about a gentleman that was sitting
03:35on a bench and he looked sad and you asked him over.
03:40What did you do?
03:41So I said, you know, he just seemed a little off that day, a friend of mine, and I said,
03:46you know, come, I'll make you, he said, you make malted.
03:49So I said, sure.
03:50So we walked down the alley, I made him a vanilla malted, I handed him the malted and
03:57he closed his eyes and he said to me, I'm a 13 year old boy in Brooklyn.
04:03That vanilla malted took him back 60, 70 years to his childhood memory of having vanilla
04:10malted in Brooklyn and it brought happiness to him and it was so touching and it was really
04:17special.
04:18That is, that is great.
04:19And I'm sure there are many stories like that.
04:21You have customers that you are the mainstay here in West Hampton Beach.
04:26Everyone knows Sean and everyone wants to come here.
04:30It's a place that, as you would say, is more than an ice cream sundae.
04:35It's more than an ice cream store and just to get here, the kids walk down the street,
04:40they run, they make that turn, they, it's a little, they do the hopscotch, then they
04:46follow the line, then they come in and then they have the ice cream, you know, whether
04:53it's a carnival cone, cotton candy, Dippin' Dots, whatever, and it's just a fun time.
05:00And you have generations of families that are coming here now, the grandparents, parents,
05:05children.
05:06It's really wonderful.
05:07Yeah.
05:08Something coming up this summer, very exciting, is Dan's Chef of the Hamptons.
05:14Chef of the Hamptons.
05:16So it's going to be June 9th at The Point in East Hampton and I've been invited to be
05:22a chef and do the dessert.
05:25We do many carnival cones, cotton candy and glitter, edible glitter, and it's just a fun
05:32time also.
05:33That's great.
05:34We'll look forward to it.
05:35It's at Dan's Papers event at The Point in East Hampton.
05:39Great spot.
05:40Yeah.
05:41And we're going to have cotton candy and ice cream.
05:43Can't beat that.
05:44You mentioned to me that a video was done here by an insider, Allie Weissman.
05:51We did a really cute video and posted it on the Business Insider that Monday.
05:57That Monday we had a million views.
05:59That was like five years ago.
06:01That's incredible.
06:02And then that week we had four million views and it went viral.
06:07People started coming from all over to shop ice cream for the carnival cone and it was
06:13crazy.
06:14And five years later we're still doing it and it's fun.
06:17It's really fun.
06:18Okay.
06:19Well, we have a treat.
06:20Let's watch the video and see what it's all about.
06:39I like dipping the cotton candy in the ice cream.
06:50It's good.
07:11This is what you call a meltdown.
07:13But I think it tastes even better than that.
07:18It does.
07:20It does.
07:28Okay, Alyse, let's make the carnival cone.
07:32Okay.
07:33Let's do it.
07:41We're going to make the carnival cone.
07:46We use pink, we use blue.
07:48Today I'm going to use blue.
07:50Okay.
07:54We spin the cotton candy.
07:56It's there.
07:57It's there?
07:58Alright, where are you starting?
08:00We spin.
08:11Carnivals and cotton candy.
08:13That's how we got the name.
08:14That's how we got the name.
08:15Right.
08:17I'm sorry.
08:19Cotton candy, ice cream.
08:21Okay.
08:24So we have...
08:27Then we take a cone.
08:32What made you think of this?
08:35Well, I had a cotton candy machine in the back room.
08:39We would only take it out for St. Patrick's Day for the parade.
08:42Okay.
08:43And my friends would sell cotton candy.
08:44And I'm like, we don't sell cotton candy.
08:46But I took it out.
08:47I put it over here.
08:48And it was next to the machine.
08:50And then whipped it up.
08:52And that's how...
08:53And voila.
08:54You created a carnival cone.
08:56Vanilla.
08:59And people come in knowing about your carnival cone now.
09:02And come in specifically asking for it.
09:05Yep.
09:06And every age.
09:07Every age.
09:09So we put sprinkles.
09:11This is the magic.
09:13Edible glitter.
09:16And then we always top it off with an emoji.
09:19We have an endless supply of different emojis.
09:23We just decorate it.
09:25You can do this for birthday parties.
09:27Of course.
09:28Yes.
09:29And during COVID, we did a carnival kit.
09:31Okay.
09:32Like deconstructed it.
09:33Put the cotton candy, the cones, the ice cream, the glitter, the emojis in a box.
09:39And they were able to take it home and make their own carnival cone.
09:42And is that something that you'll still do?
09:44Yeah.
09:45Fantastic.
09:46So that's the carnival cone.
09:47That's the carnival cone.
09:48Yeah.
09:49I've got to taste it.
09:50I know.
09:51I've got to taste it.
09:52So do you start with the cotton candy or do you start with the ice cream?
09:55You know what?
09:56Let me get you a spoon.
09:57And you can dig in.
10:00Feed it to me.
10:01Come on.
10:02I would tend to dip, I think, the cotton candy in the ice cream.
10:07All right.
10:08Be the lady.
10:09I'll have the ice cream first.
10:12And of course, we give you two wipes.
10:14Because it melts all over the place.
10:17It's a lot of fun.
10:18Now I'm dipping it.
10:19Yeah.
10:20Ice cream and cotton candy together.
10:23It's too good.
10:24Right?
10:25I'm keeping this.
10:26I'm having this.
10:27I'm going to hold it off while we keep going.
10:28So, Elise, we have the carnival cone.
10:31I know you have some other fun things in store for us.
10:35I'm going to make a bubble waffle for you next.
10:37Okay.
10:38Go ahead.
10:39And that's right here.
10:42So you've got your waffles here.
10:43Waffle machines.
10:44Yeah.
10:45And we do bubble waffles.
10:46We do.
10:49So I'm going to make a bubble waffle.
10:51Okay.
10:52And today I'm going to do vanilla and chocolate, a marble color.
10:57Great.
11:00So you pour that in there.
11:02And what's the mix?
11:03The mix is like a waffle mix.
11:05Mm-hmm.
11:06Okay.
11:08And so that's the...
11:16Vanilla and chocolate.
11:17Mm-hmm.
11:18All-time favorite.
11:22It can be a little messy when you're making it, but put it on for three minutes.
11:30Okay.
11:31And that will cook up.
11:38I'll do a fish while we're at it.
11:39Yeah?
11:40Yeah, why not?
11:41That's fun.
11:48Now you generally make these to order as opposed...
11:51Yes.
11:52Because they're warm.
11:53Yeah.
11:54Okay.
11:55So we had one guy, we were busy on a Saturday night in July.
11:58He wanted 20 bubble waffles.
12:01Oh, my.
12:0220 to go.
12:03Oh, that's crazy.
12:04Okay?
12:05So we had the store full of people.
12:06We had two machines going.
12:08It was crazy.
12:09Now you also have something which we'll look at after, but the panini.
12:14What is the panini?
12:15So the pretzel panini is a bun.
12:19Okay.
12:20That we use this machine here.
12:22And we put the ice cream in the middle.
12:25It seals the bun.
12:27Cut it open.
12:28Decorate it with some toppings, whatever you want.
12:31And it's like this ice cream sandwich.
12:33That's right.
12:34So do people come in for breakfast or lunch and have their ice cream panini?
12:37Yeah.
12:38Ice cream for breakfast, right?
12:39Right.
12:40Of course.
12:41Yeah.
12:42Of course.
12:43So the place smells.
12:44You can smell it.
12:45Oh, it smells delicious.
12:46Can you smell that?
12:47Yeah.
12:48It's great.
12:49Now, Elise, I know you have some other things.
12:50Why don't we talk about it while this is cooking?
12:53You've got the...
12:54Freak.
12:55Shake?
12:56Is that what it's called?
12:57Yes.
12:58We do a freak shake.
12:59What is a freak shake?
13:00We take the cup.
13:01We dip it in cream and we decorate the outside of the cup.
13:06We put the shake in or a malted.
13:09And then we decorate the top with candy and all different things.
13:13And it's more than a shake.
13:14It's more than a shake.
13:15More than a shake.
13:16Okay.
13:20And you have gelato.
13:22We have gelato.
13:23We have Dippin' Dots.
13:25We have...
13:26Gelato spaghetti, though.
13:27You said something?
13:28Spaghetti.
13:29Spaghetti Sundaes.
13:30Spaghetti Sundaes.
13:31So we put the gelato through a machine and it comes out like spaghetti.
13:36Okay.
13:37And then we also have vegan flavors.
13:39Yes.
13:40People like vegan.
13:41Vegan ice cream.
13:42Different flavors.
13:43Sugar-free.
13:44We have Italian Ices.
13:45Okay.
13:46We have frozen yogurt.
13:47Non-fat frozen yogurt in the machine.
13:49I have vanilla custard in the machine.
13:52And you change the flavors here of the soft custard?
13:55Yeah.
13:57We keep vanilla custard.
13:58That always stays.
13:59Chocolate yogurt.
14:00Coffee yogurt.
14:01And then we change the peanut butter to plain yogurt, which is tart.
14:06Okay.
14:07Which is nice with granola and honey.
14:09Excellent.
14:10And they're all no-fat.
14:13So it's like you can really come here and have ice cream and not gain weight.
14:16Yeah.
14:17Cool.
14:18All right.
14:19I'll have to try that for a week or so and see what happens.
14:21Well, you know.
14:23Right.
14:27Mmm.
14:28Smells good, right?
14:32So you can either have it as a cone or on a plate.
14:36What's more popular?
14:38The cone.
14:39Okay.
14:40Yeah.
14:41Well, everybody comes in and smells that.
14:43Oh, yeah.
14:44And it just...
14:45Takes a little bit of time, but it's worth it.
14:51Okay.
14:53Let's see what that looks like.
14:55And any reason for, quote, the bubble, just because it's fun?
14:59This is actually from Hong Kong.
15:01Oh.
15:02Yeah.
15:03Okay.
15:04It's Hong Kong street food.
15:05Interesting.
15:06So, yeah.
15:07And we have it here in West Hampton.
15:09Fantastic.
15:19Okay.
15:20We got that one.
15:21Okay.
15:22That's all right.
15:23So, now what we're going to do with the bubble.
15:25You're going to make that into a cone for us?
15:27Yes.
15:28Let's see and take a look and see what that looks like.
15:30So we have our little...
15:35I'm going to still have some of the ice cream.
15:39This is just too good.
15:41Too good.
15:42So I did this one vanilla and chocolate.
15:45Mm-hmm.
15:48Now, at the upcoming event, Elise, what can we expect at the Chef Dan's Chef in Hampton?
15:53Well, we do mini pineapple cones.
15:55Okay.
15:56So, you know, you can walk around with it and you can...
16:02So this is...
16:06Then we put ice cream in it.
16:08Okay.
16:09What flavor would you like?
16:15Okay.
16:16Okay.
16:17Okay.
16:18Okay.
16:19Okay.
16:20Okay.
16:21Okay.
16:22Okay.
16:23Okay.
16:24Okay.
16:25Okay.
16:26Okay.
16:27Okay.
16:28Okay.
16:29Okay.
16:30Okay.
16:31Okay.
16:32Okay.
16:33Okay.
16:34Okay.
16:35Okay.
16:36Okay.
16:37Okay.
16:38Okay.
16:39Okay.
16:40Okay.
16:41Okay.
16:42Okay.
16:43Okay.
16:44Okay.
16:45Okay.
16:46Okay.
16:47Okay.
16:48Okay.
16:49Okay.
16:50Okay.
16:51Okay.
16:52Okay.
16:53Okay.
16:54Okay.
16:55Okay.
16:56Okay.
16:57Okay.
16:58Okay.
16:59Okay.
17:00Okay.
17:01Okay.
17:02Okay.
17:03Okay.
17:04Okay.
17:05Okay.
17:06Okay.
17:07Okay.
17:08Okay.
17:09Okay.
17:10Okay.
17:11Okay.
17:12Okay.
17:14Okay.
17:15Alright.
17:16Okay.
17:17So we also do something really cute.
17:20It's a, it's called the shop puppet.
17:24So this is Play-Doh ice cream vanilla with cookie dough.
17:29I'm going to make some ears with some vanilla wafers.
17:41And then I'm going to put in some teeth.
17:46Oh, isn't that fun?
17:48And then, let me take some of that cotton candy you have.
17:52Sure.
17:53And then we make hair.
17:55Oh, that's great.
17:56And that's a shock puppet.
17:58So it'll be a little friend.
17:59You can give him a name.
18:01This is great for birthday parties.
18:03And we know who we're alike because we use different eyes, and different teeth, and different hair, different color ice cream.
18:13You almost don't want to eat him.
18:15That's right.
18:17Okay?
18:19So everyone has a friend in the shop.
18:22Even if it's an ice cream puppet.
18:24Come into your favorite puppet, okay?
18:33Let's take us through the ice cream flavors.
18:45Okay, so we have about 60 flavors of ice cream.
18:48I'll just start.
18:50My favorite is black raspberry.
18:52We have s'mores, which is everyone's favorite.
18:55Peanut butter caramel cookie dough.
18:57Peanut butter, chocolate peanut butter.
18:59Moose track cinnamon bun is a new flavor.
19:01Oh, that's interesting.
19:02Creamsicle, oatmeal cookie, banana pudding, which is just so good.
19:07And everyone's favorite, cappuccino crunch.
19:10You can see it's empty.
19:12We just got a delivery.
19:13Okay.
19:14We have vegan chocolate chip, vegan vanilla.
19:16A lot of people like vegan now.
19:18Yes, it's important to have that.
19:19Birthday cake, moose tracks, blueberry, pistachio, coffee.
19:23All our toppings.
19:25Oh, gosh.
19:27We have kids' favorites, Play-Doh, mystical mermaid, cotton candy, crazy vanilla,
19:35blue monster, mint chip, Oreo cookie, midnight peanut butter, cookie dough.
19:42We have Italian ices.
19:44We have frozen yogurt, vanilla custard, Dippin' Dots.
19:49We have a lot of things.
19:51Yes, you do.
19:52And really don't have to go anywhere.
19:54I mean, we could have our breakfast panini.
19:56We could have spaghetti ice cream for dinner.
19:58And in between, we can have our carnival cone.
20:01I'm almost done with the ice cream and enjoying it, the whole show.
20:06This is great.
20:07Yeah.
20:08So, thank you, Elise.
20:10Shock.
20:11Ice cream.
20:12Are you hungry?
20:13Am I hungry?
20:14No.
20:15No.
20:16No.
20:17This is great.
20:18I'm going to finish this though.
20:20Okay.
20:21Terrific.
20:22Well, this is certainly a magical place.
20:24This is a great place for everyone, as you said.
20:27It's a happy place.
20:28Yes.
20:29What's the summer like without ice cream?
20:30And just come here early because the line is out the door.
20:33Saturday night, Friday and Saturday night, we have music.
20:35Okay.
20:36So, it's a lot of fun.
20:37Yeah.
20:38Great.
20:39Well, thank you, Elise.
20:41Thank you, LTV, Sun20 TV.
20:43Thank you, Dance Papers.
20:45Thank you, Insider.
20:48And everyone, up next, we have a ship's mast that was found off the shores of Amagansett.
20:58Stay tuned.
20:59Kisses, everyone.
21:00Enjoy the summer.
21:01Happy Memorial Day.
21:17Bye.
21:18Bye.
21:47Bye.
21:48Bye.
21:49Bye.