Entre l'interminable feuilleton Mbappé et les multiples dossiers du mercato estival, il était temps de faire un point sur l'évolution des relations entre les médias et les acteurs du monde footballistique.
Avec des gens parlant de plus en plus, bien aidés par des boîtes de communication et de lobbying dans l'ombre, il n'a jamais été aussi facile de collecter des informations. Reste à savoir si elles sont vraiment bonnes...
Pour commander mon dernier livre : https://www.amazon.fr/guerre-bonnes-affaires-MOLINA-ROMAIN/dp/2491031337/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
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Avec des gens parlant de plus en plus, bien aidés par des boîtes de communication et de lobbying dans l'ombre, il n'a jamais été aussi facile de collecter des informations. Reste à savoir si elles sont vraiment bonnes...
Pour commander mon dernier livre : https://www.amazon.fr/guerre-bonnes-affaires-MOLINA-ROMAIN/dp/2491031337/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
Pour ceux voulant me suivre :
- Facebook : https://www.facebook.com/RomainMolina11/
- Twitter : https://twitter.com/Romain_Molina
- Soundcloud : https://soundcloud.com/romainmolina
- Instagram (et oui, tout arrive dans la vie) : https://www.instagram.com/romain.molina/
- Mon site internet : https://www.romainmolina.com/
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SportTranscription
00:00 Hello everyone and welcome. As the market advances, we have more and more articles, information or communication effects.
00:06 It is particularly true today with a new episode of the endless "Failliton Mbappé" where we talk about less and less football, obviously a lot of money,
00:14 but which has a number of pretty incredible communication between all the parties.
00:17 So this toxicity, it must be said, it serves no one except those who will publish it and who will make records at all levels.
00:24 And we can understand it because there is an audience and there is a lot of attention.
00:27 Except that in fact the mechanisms that are used by the biggest clubs, we can talk again of course of Barca under Bartomeu,
00:33 of Paris Saint-Germain in the digital army, but also of Lyon, you will see the battle that is currently between the owner and the former owner,
00:39 well in fact all that you find it also at a lower level. It is always a logic of communication.
00:43 In the football world, and some would also say as in some political circles, it is not so much the truth or the search for the truth that matters,
00:49 it is the appearance of the truth and it is above all the fact of making predominate your version in order to say,
00:54 especially to fans, to reassure them by saying "but look, we work, everything is fine".
00:57 And if you have a contrary version, if you have an opponent or a dissident, the goal is to crush it, humiliate it and discredit it.
01:04 So it is particularly true of course with clubs that have means, because today you have more and more agencies,
01:09 of communication, of Troll Farmer, of Lobby New, whatever, which will infiltrate and influence the networks in order to preach the good word of the customer.
01:18 So first of all, we remember that this phenomenon of debauchery has existed for a very long time and it is a bit this world between journalism and the actors it will speak.
01:27 And in the sports world, it is normal to have contacts, that is to say that all journalists have official or official contacts with channels in the clubs.
01:34 And you have source here and there. And then of course you do not have the only truth.
01:38 And you always have to be modest in saying that the error is part of the course and a guy who does not make a mistake, it does not exist.
01:44 There is someone who tells you "I did not make a mistake" it does not exist. Everyone makes mistakes.
01:48 For young people, a very simple thing, you have no certainty if you are not manipulated or not.
01:52 And where there is a little problem, is that today you have more and more people in the clubs.
01:56 And what is quite frightening is that often it is the leaders themselves.
01:59 Or obviously it often went through the press attaché, the communication director, another manager.
02:03 But you sometimes have them live. So when you have, let's say, the voice of the club, the guy who is at the top, the president's advisor or whatever,
02:11 a lot of sports directors, a lot of sports directors, they are big guys,
02:15 you tell yourself "this is the version that is at the top of the club" so of course it's the right one.
02:18 And often you will rewrite, you will spit out what you are told. Without necessarily checking with other people.
02:24 Also because it's very complicated. And sometimes you have relationships, you have affinities, and you say to yourself "no one is going to do that".
02:28 So let's be very clear. You have people, it does not bother them at all to make propaganda.
02:32 That is to say that deep down, I am convinced, they know that what they write is nonsense, but they will tell you "hey, it comes from such and such person, it comes from the club".
02:39 I relate the version of the club, it's information for people.
02:41 So okay, except that in fact, you lie a little to people. Because in fact, the version that we are going to give you, we are going to give it to some people,
02:47 because we are going to be sure that it will be so, in order to favor your interests.
02:51 You also see this with agents who tell you "hey brother, don't worry, I'm going to give you your exclusion".
02:54 True or not, because you also have a lot of mythomania. In exchange, you have to talk about my players, etc.
02:58 And in fact, you will get to this first problem, it's self-censorship.
03:01 That is to say that to get this information, where I remind you that you are in an environment where almost everyone speaks, but still in the back,
03:07 well in fact you tell yourself that if you go against, at some point, by explaining something that was negative, we will potentially deprive you of an information channel.
03:14 That's why you have a lot of people, and that's where the guys are very smart and very political.
03:18 Even the so-called enemies, they will talk to you, they will write to you, often being quite flattering, and giving you food somewhere.
03:24 Because if they give you food there, there are some who say "ok, I give him something, so behind in fact I'm a little quiet".
03:30 So it's a little bit this game of the cat and the mouse, but it's also very, very, very bloody at this level,
03:35 because you have to see the speed with which the information, or rumors, or positions, come out.
03:40 Take the example of BAPE today, but it's a fusion, and with Barça, etc.
03:44 You immediately understand that it can only come from the club, because it's impossible to verify that so quickly.
03:53 And at the same time, what do we benefit from? We benefit from the race to social networks, and instantaneity.
03:58 And especially the delirium of the journalistic ego, saying "yes, I got it out first", etc.
04:01 If we start doing a hair contest, and then the break, normally we are maybe 5, 6, 7 years old.
04:06 The problem today is that we are all adults, and that we have remained in this logic of "I did it first".
04:11 And that, the clubs, they take advantage of it, because they know very well that everything goes fast, and it is multiplied by networks.
04:15 And especially Twitter, which is completely "zin-zin".
04:17 Because today, you're there, "yes, I did how many likes, 2 retweets, I have how many followers, patati patata".
04:21 Because also in the editorial offices, and hey, we look at that, there are people who are recruited, or who touch a certain salary.
04:26 In particular, the editorialists, depending on the diffusion that they can have. And this diffusion is particularly seen on the network, especially Twitter.
04:32 So in fact, with all this frenzy around Twitter, that's why the clubs have invested massively.
04:37 So as we said, you have people who speak live.
04:40 We had seen it, in particular, during the various crises of the French Football Federation, where each side played on its side.
04:46 So it's true that the team, by the voice of Etienne Moati, was very, very close to my nose of the Ardent clan.
04:51 There were even running jokes a little bit at the federation at this level.
04:53 But at the same time, you had Noel Legret, who also had his networks.
04:56 And so in fact, it was a bit like everyone had their own media.
04:59 Remember also the famous "Canté" case a few years ago.
05:02 Media apart was more on one version, the team was more on another.
05:05 Because often what is missing is the overall, it's the understanding.
05:09 Because I understand people, we have so much information today.
05:12 We are so immersed, we want to know the purpose.
05:15 But what matters, it would not be rather the "how" we get to this purpose.
05:19 Because it's very easy.
05:20 Today, you have a transfer that is made, which announces it, let's say.
05:23 When it is announced, you know where to go.
05:26 In addition, people will talk to you more because it's done.
05:28 So the languages are more easily read.
05:30 So you can go back to who did it.
05:32 Because inevitably, you know the transfer, you know a little the agents, etc., the intermediaries.
05:36 You will call everything and so you will go up gradually.
05:38 That's why when a news is official, you can easily go back to how it was done.
05:43 Besides, you notice that very often in the clubs, it was the specialty of Arsene Wenger.
05:47 When he was on a transfer track, he was carefully leaking other tracks.
05:52 So that the attention is on it to negotiate more quietly.
05:54 You had said Wenger and you are a little expert on it.
05:56 Longoria is not too bad on some.
05:58 Longoria obviously very "ableur", etc.
06:00 Who is someone who pays close attention to his image.
06:03 But he manages to make deals a little bit in 4-6 minutes.
06:06 So others a little less.
06:07 But overall, you do not have so much toxicity at this level.
06:11 It's not, for example, Olympique Lyonnais.
06:13 You have become a communication club.
06:15 And there I will explain myself.
06:16 You have a owner, John Textor, who speaks to a lot of people.
06:19 But it's unimaginable.
06:21 So there is no problem to have a very good relationship with journalists.
06:23 Except that in fact, they also give food.
06:25 And he has been complaining for a long time.
06:27 French journalist, English journalist.
06:28 It's pretty incredible.
06:29 But it's a guy who people like to talk to.
06:31 And even if they know that it is a big financial acrobat to stay polite.
06:34 You say to yourself, "OK".
06:35 And above all, you talk to the owner.
06:37 And somewhere, it's terrible in fact.
06:38 But when you receive a message from a guy like that, you say to yourself.
06:40 "Ah yeah, Cain wrote to me."
06:42 And there, in fact, once again, the ego that takes over.
06:44 You say to yourself, "I'm going to have an access and everything."
06:45 And there, the guys, like Gérard Lopez in Bordeaux.
06:47 They are very strong to make you feel unique.
06:50 To show that they have a relationship with you.
06:52 So, somewhere, you believe.
06:53 And then, inevitably, the guy will also tell you true things.
06:55 He will show you things.
06:56 He will give you explanations.
06:57 And especially in financial terms.
06:58 Which sometimes exceeds us.
06:59 Because it takes a certain training for that.
07:01 And so, John Textor.
07:02 On the other side, you have Jean-Michel Aulas.
07:04 We had explained for a while.
07:06 It went very badly.
07:07 And Aulas, today, very clearly, tries to influence a little bit.
07:11 He also took a cabinet called "2017".
07:13 To rot a little bit.
07:15 And put little tomatoes, you know, on the path of John Textor.
07:18 So, there, it's kind of backstage battles.
07:20 So, be careful.
07:21 This principle uses cabinets of advice, of communication, of lobbying and everything.
07:25 Almost all clubs do it.
07:27 In the football world, it has become normal.
07:28 You have, for example, Paris Saint-Germain.
07:29 Which uses diligence and crawl.
07:31 Which are held by former Blackwater.
07:33 For those who are interested.
07:34 It's done by former M5, M6, former of the CIA.
07:38 Which are also specialized in certain types of operations.
07:40 Because you had, indeed, the digital army.
07:41 But you had everything else.
07:42 In Lyon, we used "2017".
07:44 And, here, it's quite funny.
07:46 Because, on one hand, you have Textor who says...
07:48 Who makes believe that he is a victim of something.
07:50 Besides, you often notice that.
07:51 It's "we want it".
07:52 It's exactly the speech of Gerard Lopez last year.
07:53 "We want it in Bordeaux".
07:54 "We want it".
07:55 "We are not treated like the others".
07:56 This idea of saying "we are alone against the world".
07:58 And that, you have a lot of people who will necessarily remember you.
08:00 Because they will believe it.
08:01 While, in reality, it's not at all the case.
08:04 And Textor makes believe that.
08:05 Especially that he has NCG.
08:06 So, we will be very clear.
08:07 He is taking rotten tomatoes by Jean-Michel Aulas.
08:09 That's clear, sharp and precise.
08:10 And you have, we will say, a little bit of lobbying against him.
08:12 That's a reality.
08:13 Does it mean that, for all that,
08:15 Jean-Michel Aulas would have had the power,
08:17 through a cabinet and others,
08:19 to influence the verdict of the DNCG?
08:21 No.
08:22 The problem you have with the DNCG is that there are things that have been announced
08:24 that have not been realized.
08:26 And, especially, you have another problem.
08:27 It's that, in fact, they want money to be on an account where the group is.
08:30 And not on a account where they are arguing.
08:31 Well, that, I refer you to all the videos I made
08:33 on our finance acrobat at this level.
08:36 And so, this game which, in fact, is already quite hypocritical,
08:39 quite putrid, you find it a little bit everywhere.
08:42 Remember Barça-Bartomeu,
08:44 who was trashing his own players.
08:46 And there, look, you are told, "The Porta makes you believe every time."
08:49 But no, look, it's the financial renewal.
08:51 If you listen to it, there is almost no debt, etc.
08:53 Because, in fact, by repeating things,
08:55 we will convince people of something.
08:57 Textor, he is super strong, frankly, I say to him, "Enormous, bravo!"
09:00 He manages to make Lyon believe that it is different,
09:02 that everything has changed.
09:03 Bruno Chérou is still there, he may be in Casa Aïr.
09:05 Laurent Blanc is still there.
09:06 And Vincent Ponceau, he is still there.
09:08 Except Jean-Michel Lasse,
09:09 who is a new recruitment manager,
09:10 but Chérou is still there.
09:11 The coach is still there.
09:12 Vincent Ponceau is still there.
09:13 The players are almost all the same.
09:15 What has really changed in the Olympic Lyonnais?
09:17 Well, nothing.
09:18 Except that we will give the appearance that it changes.
09:21 Because, in fact, we will put a lot of it in the eye.
09:23 We even heard that Lyon was on Pulisic at one point.
09:25 And that Lyon does not want to sell the bouquet bas,
09:26 that Lyon would not need fresh liquidity.
09:28 But that, in fact, is that we will lower.
09:30 And that, it is directly the people of the clubs who do that.
09:33 And it's normal, too.
09:34 And that's where it's very well done by the Olympic Lyonnais.
09:36 They will not tell you, yes, we need to sell,
09:37 because we have financial problems.
09:38 Because, inevitably, they would go for fun
09:40 at the time of negotiations.
09:41 And it would not be to their advantage.
09:43 It's like Paris Saint-Germain,
09:44 who makes you believe,
09:45 "Oh no, the players, we do not overpay them."
09:46 Today, you have people around Louis Scampo,
09:48 like Olivier Letan, like Olivier Piqueux.
09:51 These are sports directors who have lots of friends, etc.
09:54 They make you believe,
09:55 "No, no, we do not overpay."
09:56 We even said, realize,
09:57 that Marcus Thuram,
09:58 if he chose PSG, it would be the heart.
10:00 But if he chose Milan, it would be the money.
10:02 Well, from there, you look,
10:04 these are elements of language
10:06 that will then be taken over by other people.
10:08 And what I say, all clubs,
10:10 and I say it again,
10:11 all clubs almost do it.
10:12 And it's normal,
10:13 you're looking for the right image,
10:14 you're trying to reassure everyone a little bit.
10:15 The problem is often,
10:16 is that in fact, you're going to lie.
10:17 And that's also the question at the journalistic level.
10:19 When you are given something,
10:21 and you are expected to put it,
10:22 do you put it directly,
10:24 or are you going to check it,
10:25 "cut it back" as they say?
10:26 Because often I hear guys,
10:27 and it's very good on the theory,
10:29 "We cut everything back," etc.
10:30 But when you see the number of bullshit,
10:32 the worst is you know where it comes from.
10:33 And then you say to yourself,
10:34 "Wait, there may be a little problem."
10:35 I take the example of John Textor.
10:37 We made people believe at first
10:38 that he was the man who was worth billions.
10:39 He was never a billionaire.
10:41 Why? Because in fact,
10:42 I'll tell you,
10:43 it's in Lyon directly,
10:44 we said, "Yes, but he sold such and such thing in stock market," etc.
10:46 And boom, we wrote directly on this subject.
10:48 So we lied to people.
10:49 It's like Sochaux,
10:50 we lied to people and we're dead.
10:52 So it's true that Samuel Laurent,
10:53 he spoke a lot,
10:54 and he said, "No, don't worry,
10:55 Nain-Chou will put it back," etc.
10:57 Sochaux is on the verge of brain death
10:59 because you have people who have lived
11:00 above their means,
11:01 and when some had tried to set the alarm a few months ago,
11:04 we hit them on the head saying,
11:05 "No, it's not true, everything is fine."
11:06 And so we put pressure on these people,
11:09 pressure on the networks through threats and everything.
11:11 I remember that even before Sochaux,
11:13 when it was managed by Bascogna,
11:14 Bascogna, especially those who have the jacket,
11:16 there was a Spanish sports director,
11:18 I think it's Vizcaino,
11:19 he had fun threatening people on Facebook.
11:21 He tried to take you by the feelings.
11:22 He had done it to me.
11:23 "Yeah, but I have children,
11:24 they hear you crying," etc.
11:25 And that's often the case.
11:26 The guys, in fact,
11:27 they're going to try to pity you.
11:28 And then what are they going to do?
11:30 They're going to give you food again.
11:31 Which means, I repeat,
11:33 this summer, you don't need to go fishing for information,
11:35 they come to you.
11:36 Now the question is, are they true or not?
11:38 Because unlike a lot of times,
11:39 where sometimes it's the intermediary of the intermediary
11:41 or the pseudo cousin gardener,
11:43 I don't know yet,
11:44 sometimes it comes directly from the football world.
11:46 And it's more and more the case.
11:47 That's why you're going to get more and more
11:48 personal press attached,
11:50 or guys who come to the clubs,
11:51 whose function is both to monitor what's going on
11:54 and to get you the information,
11:55 but also to do your external communication,
11:57 even if it means going down and unbinding other people.
12:00 And there, you see that in France,
12:02 you see that in Spain.
12:03 Real Madrid is very, very strong on that.
12:04 Today, you have PSG,
12:05 who makes Calbarça run away, etc.
12:07 Real, what do we make run away?
12:08 With specialized feathers.
12:09 No, no, they still don't want to make offers, etc.
12:11 It's a part of a poker liar.
12:13 And it's especially for all of us,
12:15 in fact, to the plebs, somewhere.
12:16 So there's still a lot of things to say.
12:18 It's the same for the purchases,
12:19 to make the sauce go up.
12:20 We have more and more people today
12:21 who have contacted me,
12:22 saying, "Here, we have to put pressure,
12:24 I have such and such a project, etc.
12:25 so that the fans dream,
12:26 and by putting more pressure on the current owner,
12:28 to force him somewhere to sell.
12:30 So sometimes, you also have the completely opposite model.
12:32 Guys who refuse that,
12:34 and who find problematic certain leaks in the press,
12:36 whether they're true or not.
12:37 And behind, they're dealing with clubs of Passeport.
12:39 You have some purchases that are conditioned to that,
12:41 especially Americans,
12:42 and some groups that have all the leaks in the press.
12:44 And in fact, it's also a cultural difference,
12:47 because you have a lot of groups of the very high finance,
12:49 where it's a very, very secret world.
12:50 Today, the very high finance is still in Paris,
12:52 globally, football,
12:53 which is no longer popular.
12:55 I remind you that these are VOTOUR funds,
12:56 or loan funds at impossible rates,
12:58 which recover most of the clubs,
13:00 football assets today.
13:01 Well, in this environment, they want a lot of silence.
13:03 And you'll also notice that you have, I would say,
13:05 between 10 and 15% of transfers,
13:07 where you don't hear anything.
13:08 It happens all of a sudden.
13:09 Because here, it was done wisely,
13:11 and you still have people who work, let's say, seriously,
13:14 and who don't need to do storytelling.
13:16 It's also a problem with the ego of football players.
13:18 Some who want to influence the control of the press,
13:20 who always want to be talked about.
13:21 And somewhere, you have the impression that
13:23 we see it through the multiplication of documentaries
13:25 about the football world.
13:26 Everyone wants their own.
13:27 We have the impression that it's a bit Hollywood
13:28 through social networks,
13:29 and that for likes, retweets,
13:31 and to influence here and there,
13:33 we are ready for almost everything.
13:34 On you, there is one thing,
13:35 to lie, to hide.
13:36 Once again, I say it again,
13:37 we are not so much in the search for the truth,
13:39 we are in the appearance of the truth.
13:40 And that's what I tried, modestly, last week,
13:42 during my hearing at the French National Assembly,
13:44 to show through this area of illegal activities,
13:46 which is sport, especially in France.
13:48 So we'll talk about it very quickly.
13:50 See you soon, team TheFaithFM!