Five ways to build customer loyalty in the foods business | RS Sodhi - video Dailymotion

OutlookIndia

RS Sodhi, MD, GCMMF reveals his secret sauce to building customer loyalty.  For more insights, log on to www.outlookbusiness.com  #CEO #Leadership #Strategy #Business #OutlookBusiness #OutlookMagazine #OutlookGroup

Transcript

00:00 (upbeat music)

00:02 - First thing I think in any food is taste.

00:19 Never compromise on taste.

00:22 Health, calorie, everything is afterward.

00:25 First is taste.

00:27 People are eating or buying for taste.

00:29 So give the tastiest product.

00:31 Second is always think customer is smarter than you.

00:38 Don't try to cheat him, don't try to manipulate him or her.

00:43 I mean, don't try to reduce the weight

00:45 by keeping the same pack size

00:47 or replace expensive ingredients

00:50 with the cheap thinking customer will not come to know.

00:53 The third very important is deliver more

00:57 than what customer is expecting.

01:00 What I want to say is whatever money customer is spending,

01:04 he should not only feel satisfied or over satisfied.

01:09 Fourth, I think for any brand to have life

01:13 not only 10, 20, 30, 40, 100 years is consistency.

01:18 Consistency in taste, consistency in recipes,

01:22 consistency in communication,

01:24 and also consistency in availability.

01:29 The last, I think, point which I feel is very important

01:34 to win the consumer loyalty in the food

01:37 is that it has to be contemporary.

01:41 What I want to say is without compromising on taste,

01:47 how to make food or your brand contemporary.

01:51 So whether it's a millennial or the housewife

01:55 or the old or the young,

01:57 everybody feel that this brand is for me.

02:01 (upbeat music)

02:04 (whooshing)

Five ways to build customer loyalty in the foods business | RS Sodhi

Transcript

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