Outlook Business | WoW 2019 Kolkata - Anil Kaushal
Watch Anil Kaushal, Head of LupinLife grace the audience with his words at #WoW2019 event held in Kolkata.
#LupinLife #AnilKaushal #Kolkata #Business #OutlookBusiness #OutlookMagazine #OutlookGroup
#LupinLife #AnilKaushal #Kolkata #Business #OutlookBusiness #OutlookMagazine #OutlookGroup
Transcript
00:00 So ladies and gentlemen, to give us a head start into a very exciting part on our agenda,
00:07 please help me welcome on stage, head Loop in Life Consumer Healthcare, Mr. Anil Kaushal,
00:13 with a warm round of applause.
00:25 I don't have a speech, I'm just going to have a two minute conversation with you.
00:30 And I'm really feeling inspired and it's a privilege to be part of this August company right now.
00:40 And you might wonder why we're here, why all these brands are here.
00:44 I represent Loop in Life, which are makers of Cork, Elbone and Beauty.
00:50 But why are all these brands here? Because 50% of Indian population matters.
00:56 Right. Marketers always knew this. Today, political class also understands.
01:01 Right. And I'm not the one who's going to say this, that we can empower women,
01:05 because I don't think men can empower anybody.
01:08 They can take care of themselves. Women can take care of themselves.
01:11 We just need to step aside. Right. So what I'm going to do is not sell my brand,
01:15 but just give you a reason why you need to take our brand or otherwise,
01:22 why you need to take care of your health.
01:24 You know, when you take a flight, you have this safety announcement made in the flight.
01:31 And they say, "Dusre ka nakaab pehne se pehle, apna nakaab pehne." Right.
01:38 What it means is, while all of us or all of you are achievers here,
01:43 and I consider, in fact, those women who are at home, my maid, my mom, my sister,
01:49 my daughter who's going to grow up, they're all going to be achievers,
01:52 because they're trying to do more than what men are doing, balancing home and their work.
01:58 But if you don't take care of your health, how are you going to conquer the world?
02:03 So first, wear your oxygen masks. And what we are providing is an oxygen mask. Right.
02:09 Second insight which we got when we meet a lot of consumers and especially women
02:15 is that when I say, "Yeh aapki health ke liye achha hai."
02:19 This is good for your health.
02:21 They say, "Okay, aloe vera is good. I understand aloe vera is good."
02:24 But when I say, "This is good for your skin," they immediately buy it. Right.
02:30 The best compliment which anyone can get is,
02:34 "Ten years hence, when someone tells you, you look the same."
02:39 And I think that's what everyone aspires for. Right.
02:42 So when we are talking about our brand, the reason why we're talking about Corkel bone and beauty
02:48 is because when you consume this, it not only takes care of your calcium intake
02:53 but also makes your skin, hair and nails beautiful.
02:56 But that's too much of a cliché to do marketing.
02:58 Let me take, I would say, make a motherhood statement.
03:02 The reason we are here is not because of that.
03:04 The reason we are here is because we want to take these stories of achievers to rest of the country.
03:11 Right. As a marketeer, I can do that.
03:13 I want to take these stories to every other lady in other part of the country
03:17 who listen to this, get inspired and this becomes an epidemic.
03:22 Right. And that's the… we salute women who are strong within.
03:27 The brand promise is all about healthy inside, beautiful outside.
03:31 Stay beautifully strong.
03:33 So andar se agar aap healthy hain, toh baar se sundar hain.
03:37 So please wear your oxygen masks, go out and conquer the world. Right.
03:41 But before that, stay healthy, stay beautiful.
03:43 And after I speak, I'm going to have a health guru, Mr. Mickey Mehta,
03:50 who's going to talk about how to stay healthy.
03:53 And if you look at him, I will be ashamed about my own health, though I'm quite younger than him. Right.
03:58 So please take good… interact with him and ask lot of questions.
04:02 Thank you all the best. Pleasure being here.
04:05 (Applause)
04:09 (Applause)
04:12 [BLANK_AUDIO]