How Dailymotion Streamlines ACM's Video Publishing Workflows
Discover how Dailymotion's seamless collaboration with ACM revolutionizes video publishing workflows! By revolutionizing onboarding and providing real-time support, educational sessions, and expert guidance, Dailymotion empowered ACM to unleash the true potential of its video offerings. Seamless migration, performance insights, and industry compliance propelled ACM's video business to new heights, captivating audiences across Australia and beyond.
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00:00 I'm Phil Leyshen, Head of Digital for Australian Community Media.
00:08 My name is Mahendra Singh and I'm the Head of Technology for Online Services at ACM.
00:17 The general rise of video and social platforms has seen traditional media competing for attention
00:21 more than ever before.
00:22 The trust in our brands is still extremely high, but so too is the user experience expectations
00:27 of our audience.
00:28 It's crucial for us to continue to evolve in meeting theirs and also our advertisers'
00:33 needs.
00:34 Video content is an extremely important part of that.
00:36 We've seen a substantial increase in video views across our ACM network.
00:41 The views jumped from thousands to millions of views per month in the late 2021.
00:49 The challenge was with our legacy third-party video platform, even when we had more videos
00:55 across the network than expected, we ended up paying more for the infrastructure costs,
00:59 the bandwidth, the storage.
01:00 We knew that this would slow down the growth to build videos as a strategic pillar.
01:06 Both Phil and I did a monthly revenue forecast and actually could see a loss when using a
01:11 paid video player.
01:12 We were in the market looking for video solutions that help us to save on infrastructure costs,
01:17 especially for storage and bandwidth, and also wanted to generate revenue with a substantial
01:21 increase in video views.
01:26 We have evaluated a few video platform solutions out there in the market, and Dailymotion video
01:32 platform stood out for us for multiple reasons.
01:35 State-of-the-art modern players, ad-integrated solutions that works with our ad systems,
01:40 easy upload and transcode searchable video catalog, live streams, video playlists, video
01:45 analytics powered by mode, easy embed solutions for newsrooms.
01:50 If there's anything more I need to say, it's the largest video platform in the world.
01:54 Our vision is to upskill every team in the ACM newsroom, from front to back office, with
01:59 24/7 support and cutting-edge tools.
02:02 Dailymotion provide us with workshops, training and insights on both video content and monetization
02:07 across not just editorial, but product and technology, ad ops and the local and national
02:12 sales teams.
02:13 By partnering with one of the world's largest video hosting platforms, we're able to provide
02:17 our audiences with state-of-the-art video content to increase engagement, encourage
02:22 shareability and ultimately drive growth in ACM video consumption.
02:26 Our players are prominent without being invasive, and we can confidently deliver on important
02:30 advertiser expectations like viewability, completion rates and brand safety.
02:35 When we presented this to our exec team, we got an approval straight away as a no-brainer.
02:40 Dailymotion is the ideal solution we were looking for.
02:42 All in all, our partnership with Dailymotion is a win-win for both our communities and
02:47 our commercial partners.
02:53 One great outcome is the added value we've seen for our commercial partners.
02:56 Our ability to add them as direct contributors to our video hub means that they can upload
02:59 their content directly into our channels, and they're in full control of the scheduling,
03:03 the adding of metadata, tags and restrictions.
03:06 We had restrictions in the number of users who could access the previous platform.
03:10 But with Dailymotion, the first thing we did, we granted access to 500+ editorial staff
03:15 members across the country.
03:17 The videos are then boxed and ready for our editorial video teams to distribute across
03:20 our network and share through our social channels.
03:23 Both parties from there can analyse trends and performance directly in the dashboard
03:27 and optimise where required.
03:28 The embedded solution was easy to integrate within the Newsnob platform, so journalists
03:32 can easily upload videos directly to their channels and Dailymotion, and then use the
03:37 embed to add it directly to their storage.
03:40 Dailymotion provides this self-service feature that we can easily configure and experiment
03:45 with multiple video players, such as picture-in-picture, sticky floating videos, autoplay, etc. to
03:52 our masters and also keep using that works with the audience.
03:56 The support that we received from the Dailymotion tech team during the migration process, communication
04:01 was great, expectations were clear, prompt and professional.
04:04 So as part of the video growth strategy, JB's team has provided regular training on best
04:09 practices for the videos to our editorial teams across the multiple newsrooms with the
04:14 new platform.
04:15 We are moving into the second phase of our collaborative journey with Dailymotion, and
04:20 as part of that we like to build more integrated solutions within our newsrooms.
04:24 So one is instantaneously provide audiences with good quality video content with a very
04:30 efficient streamlined editorial platform, so video journalists or video producers can
04:35 directly produce and publish videos across multiple masters simultaneously with a very
04:40 efficient workflow.
04:41 Secondly, provide an easily searchable video widget into our NewsNow platform that can
04:47 help our editorial staff to see the top trending videos and recommended videos they like to
04:51 embed in their stories.
04:53 This can help us easily surface wealth of good quality video content that's relevant
04:59 to our regional audience.
05:04 If there is one word to describe our partnership with Dailymotion, it is empowerment.
05:09 If I could use one word to describe our relationship between ACM and Dailymotion, it would be collaboration.
05:15 (whooshing)
05:17 [BLANK_AUDIO]