• last year
A focus group of foodies had to eat their words when they raved about a gourmet meal that turned out to be ... from Burger King.

Comedian Laura Smyth fronted a seemingly normal taster session to try out burgers from new premium fusion burger brand - ‘Gourmet Kings’ - soon to launch on Deliveroo exclusively.

The panel of foodies tucked into two Smoky Chimichurri burgers, either chicken or beef, from the high street brand under the guise of a new high-end restaurant.

Laura pushed for thoughts on the burgers, with the group truly believing they were from an independent gourmet restaurant.

The panel praised the ‘fresh’ ingredients from the rocket to the toasted brioche bun, calling out the herbs and spices of the ‘flavoursome’ chimichurri and the combinations that elevated them to high-end restaurant level.

One participant even declared the chicken burger the best he’d ever had.

The group were amazed when Smyth revealed the stunt was pulled off by Burger King, ahead of the launch of the Smoky Chimichurri burger in restaurants from 1st August, exclusively for delivery via Deliveroo.

The amusing set up followed research which found 49 per cent of Brits don’t think you can get a gourmet burger from a fast-food restaurant.

A study of 2,000 adults revealed 61 per cent don’t think it’s possible to experience a decadent meal out if you’re on a budget.

And 72 per cent believe you have to be willing to pay a high price to enjoy a quality gourmet spread.

Half of those polled, via OnePoll, also didn’t believe you could purchase a gourmet burger for an affordable price, with 39 per cent believing only premium restaurants offer such menu items.

A spokesperson from Burger King® UK, SAID: ‘It's a common misconception that gourmet food is out of reach, so we wanted to prove once and for all that our guests can enjoy a premium quality burger for great value with our new Smoky Chimichurri burger.’

Burger lovers can get their hands on the new Smoky Chimichurri with a buy-one-get-one-free offer from 28th July – 31st July via the Burger King app, before launching nationwide on 1st August.

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Transcript
00:00 (upbeat music)
00:01 - Today I'm here at the delivery tasting room
00:04 to see if this group of burger lovers
00:06 can tell if the burger they're about to eat
00:08 is from a gourmet independent burger brand
00:11 or a high street chain.
00:13 (upbeat music)
00:15 - So thank you all for coming.
00:17 What you're gonna be doing is tasting
00:18 a brand new premium British burger brand.
00:21 (upbeat music)
00:24 What are you looking for in a burger?
00:25 Not brand, but what are you looking for?
00:26 - It needs to be like really good meat, patty of beef.
00:29 Seasoned, tasty.
00:31 - Probably a bit juicier.
00:32 - I'm impressed by how much you lot know about burgers.
00:34 I feel like I've found my tribe.
00:36 So can we talk about chimichurri?
00:37 You're getting chimichurri steak.
00:38 Be honest, do you all know what chimichurri is?
00:40 - No. - No.
00:41 (upbeat music)
00:44 - Deliveroo.
00:49 (upbeat music)
00:51 - The amount of sauce is good.
00:58 - Yeah, the chimichurri is the sauce.
00:59 - Very flavoring.
01:00 - Herby. - And tangy.
01:01 - The meat quality as well, it feels like premium.
01:04 - Yeah. - Yeah.
01:05 - The chicken itself is really, really good.
01:07 - It's like crispy onions are in there.
01:09 That looks incredible.
01:10 - Very good taste.
01:11 - You can tell it's fresh.
01:13 - Mm.
01:14 - I'm just like wishing I ordered a burger.
01:16 - I can't believe how heavily emotionally involved
01:18 I am in this journey with you guys.
01:20 How do you feel like this compares to that kind of fast food
01:22 on the way home from a night out burger?
01:24 - I'd say this is a level above them.
01:26 It's very spicy, it was well cooked.
01:29 - It's a very good chicken burger.
01:30 It's probably the best.
01:31 - That's the best chicken burger you've had?
01:32 - I believe so. - Oh my gosh.
01:34 (upbeat music)
01:37 - Is there anything we're noticing?
01:39 - Wow.
01:40 (laughing)
01:42 - What?
01:43 - Did anyone suspect it could have been Burger King?
01:46 - I can't believe it.
01:47 (laughing)
01:48 - I was actually very shocked, very surprised,
01:50 'cause obviously you don't think of a gourmet burger,
01:53 a tasty burger, to be linked to a kind of fast food chain.
01:57 - Really fooled me, in a good way.
01:59 - And these are gonna be available
02:01 through Deliveroo soon.
02:02 - Treat yourself.
02:03 (upbeat music)
02:06 [BLANK_AUDIO]

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