In celebration of National Cheeseburger Day (September 18) and with the Double Charburger recently ranked #1 by USA TODAY's 10Best, Habit Burger & Grill has taken their iconic burger to new heights--literally. They launched it to the edge of space to prove that their burger is "the burger that other burgers look up to." Under the hot California desert sun, the team got to work in one of their iconic food trucks to create the perfect, fresh-from-the-flame Double Char that would be launched into space. The Double Char took a victory lap high above the earth's atmosphere. Captured against the stark blackness of space, the Double Char reigned high above its burger rivals. They say the journey took about 2 hours and 30 minutes: 1 hour and 30 minutes to ascend and 1 hour to return. While you can't taste 'THIS' space-exploring Double Char, Habit Burger & Grill invites you to enjoy their delicious burgers here on Earth. Find a location near you at HabitBurger.com .
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00:00In celebration of National Cheeseburger Day and with the Double Char Burger recently ranked
00:09number one by USA Today's 10 Best, Habit Burger and Grill has taken their iconic burger to
00:15new heights, literally.
00:18When the Double Char ranked number one on USA Today's 10 Best, we had to ask ourselves,
00:23what would a number one burger do to celebrate National Cheeseburger Day?
00:28And it quickly became apparent we had to do something out of the ordinary.
00:32In fact, we had to do something out of this world.
00:36So today in the middle of the California desert, we are preparing to send the Double Char into
00:41the stratosphere.
00:42We are going to get to space.
00:45And we're going to be able to proudly say that our burger is the burger other burgers
00:49look up to.
00:50Under the hot California desert sun, the team got to work in one of their iconic food trucks
00:56to create the perfect fresh from the flame Double Char that would be launched into space.
01:03Then liftoff, the Double Char took a victory lap high above the Earth's atmosphere.
01:09Captured against the stark blackness of space, the Double Char reigned high above its burger
01:15rivals and yep, cementing itself as the burger other burgers look up to.
01:21The Double Char's 20 mile journey into space is going to be monitored by a whole host of
01:25advanced trucking systems, including GPS, temperature sensors and pressure sensors.
01:31They say the entire journey took about two hours and 30 minutes, one hour and 30 to ascend
01:37and another hour to return.
01:39And while you can't taste this space exploring Double Char, Habit Burger and Grill is inviting
01:45you to enjoy their delicious burgers right here on Earth.
01:49Find one near you at habitburger.com.