Ajay Srinivasan, CEO, ABFSG on Company's Performance

OutlookIndia

Ajay Srinivasan, CEO, Aditya Birla Financial Services Group (ABFSG) on what the company has done in the last few years to improve customers relation.   Download the Outlook Money app: http://goo.gl/1uoZi6  #AjaySrinvasan #ABFSG #CompanyPerformance #OutlookMoney #Money #OutlookMagazine #OutlookGroup

Transcript

00:00 So ABFSG basically is an umbrella brand that encompasses a number of financial services,

00:19 products and services underneath that.

00:21 We have individual legal entities that provide different products and services as is required

00:25 by regulation and by law.

00:27 But ultimately we want to be able to provide end-to-end service to our customer through

00:32 their life cycle.

00:33 And therefore our aim and objective is really to think about products and services from

00:37 a customer's viewpoint.

00:38 Saying what will a customer require through their life cycle and then to figure out how

00:42 can we provide that product and service to our customer.

00:46 So we have today a number of products and services that sit underneath Aditya Birla

00:50 Financial Services.

00:51 We have life insurance, we have asset management, we provide private equity, lending products.

00:56 And we broadly look at the customer needs in three very broad buckets.

01:01 We see there are customers who have money and want to know what to do with that money.

01:06 There are customers who need money and somebody to help them provide money so that they can

01:09 meet their financial goals through somebody who provides them money.

01:12 And there are people who see some risk or the other who want protection against that

01:16 risk.

01:17 So we break down financial needs actually into three very broad and simple buckets.

01:21 People who have money wanting to do something with it, people who need money wanting somebody

01:25 who can provide them that and people who are looking for some kind of protection.

01:29 And all our products and services really fall under these three buckets.

01:33 Some of these we manufacture, some of these we manufacture and distribute, some of these

01:37 we purely distribute.

01:39 In terms of scale and size, Aditya Birla Financial Services has grown quite considerably over

01:44 the last seven or eight years.

01:45 We have multiplied our revenue by about four times, our assets under management have grown

01:50 about eight, eight and a half times.

01:52 Our profitability has turned from a loss making entity to being a profitable business and

01:57 you know we have been able to grow our physical presence and our customer base quite significantly

02:02 over this period of time.

02:03 [Music]

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