A.Balasubramanian on Investor Awareness Programmes | OLM interaction
A.Balasubramanian, CEO, Birla Sun Life AMC, speaks on different investor awareness programmes, digital activities.
Subscribe to Outlook Money for more: https://goo.gl/jHD2AA
#ABalasubramanian #BirlaSunLifeAMC #OutlookMoney #Money #OutlookMagazine #OutlookGroup #OLMInteraction #InvestorAwareness
Subscribe to Outlook Money for more: https://goo.gl/jHD2AA
#ABalasubramanian #BirlaSunLifeAMC #OutlookMoney #Money #OutlookMagazine #OutlookGroup #OLMInteraction #InvestorAwareness
Transcript
00:00 No, of course, this is such an expenditure you can never quantify it, but I only see
00:15 the trend.
00:16 So, I look at the trend from two three angles.
00:20 One is industry education initiatives, it is more like it is a duty to ensure that awareness
00:26 is created across the country, therefore, as a leader in the mutual fund industry we
00:30 need to do a lot good job as far as the investment education concerned which I am happy and fortunate
00:36 to have a team which is being led by K S Rao on the ground level activities and Mouli Kapoor
00:42 on the digital activities.
00:44 We have been doing a reasonably a great job in this, but having said that where does it
00:48 reflect?
00:49 It reflects on our customer growth.
00:51 So, last year the number of full years what we added is almost about 14 lakh new full
00:56 years we added.
00:57 And after that I also look at another number unique pan number, how many people actually
01:01 are unique to me are new to the mutual fund industries, there are almost about 7 lakh
01:05 new investors we added.
01:06 So, therefore, I would assume that 7 lakh new investors got added the last one year.
01:12 Large proportion of the credit would be can be contributed to the ground level exercise
01:17 that you are doing on the investor education and the digital exercise that you are doing
01:21 actually through the JTTM exercise that we are doing through that thing I will attribute
01:25 to these two channels which is which is there apart from our own sales team was driving
01:30 actually the ground level for increasing the customer base.
01:32 Thank you.
01:36 (upbeat music)