Nimesh Shah on ICICI Prudential MF becoming the biggest AMC | OLM Interaction
Nimesh Shah, MD & CEO, ICICI Prudential Mutual Fund, talks about the strategy behind making ICICI Prudential India's biggest AMC.
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NewsTranscript
00:00 See, this business is a very simple business according to me.
00:15 In my mind this business is a very simple business.
00:18 What is the base of this business that if you get money from people, you have to manage
00:22 it well and you have to give a good risk adjusted return.
00:25 I think the focus in this company over the last 8-9 years has been consistently investment
00:31 is the main thing.
00:32 I believe in this company we should not be having sales as a focus area.
00:36 If investment is a focus area, you manage money well and if you manage money well, you
00:41 will get more money.
00:42 So the base of this company has been investor centricity and for that within the company
00:48 the culture is of investment centricity.
00:51 So I always say these two words that investor centricity and investment centricity help
00:55 this company to manage money well and since we manage money well, people had positive
01:00 experiences with us.
01:02 People had positive experiences with us, there are happy customers who reinvested, reinvested,
01:06 reinvested and referred us to their friends and family.
01:09 So being referred by customers is what has been the USP for us.
01:15 [Music]