Suresh Soni on the Role Of Digitization | OLM Interaction - video Dailymotion

OutlookIndia

Suresh Soni, CEO, DHFL Pramerica Asset Managers, talks about the role of digitization in getting more retail investors.   Subscribe to Outlook Money for more: https://goo.gl/jHD2AA  #SureshSoni #Digitization #OLMInteraction #Money #OutlookMoney #OutlookMagazine #OutlookGroup

Transcript

00:00 [MUSIC PLAYING]

00:10 The digitization has impacted the financial services

00:14 business across the board.

00:15 And the habits of the investors have changed,

00:18 or the customers have changed, from the way they bank

00:21 to the way they invest as well.

00:23 Digital medium is not only a medium for transaction,

00:26 but it's also a great medium for communication,

00:29 or taking your message to the clients.

00:33 The way we are approaching this particular issue

00:36 is in two ways.

00:38 One, how do we increase the engagement of our clients,

00:42 our distribution partners, by enabling them with more,

00:46 let's say, material on our websites,

00:48 more educated material, engaging with them,

00:51 giving them tools to, let's say, do the risk profiling,

00:55 or even for customers, understanding their own goals

00:58 and planning for that.

01:00 And then, of course, enabling them

01:02 to transact in a much more smoother way,

01:05 and in a much easier way, as compared

01:07 to what they would have done from handling of too many papers

01:10 perspective.

01:11 And this is being done both for our distributors

01:13 as well as for our clients.

01:16 I think it increases the ease of business.

01:18 It increases the turn-- let's say,

01:21 reduces the turnaround time.

01:24 And also, it leads to a much more effective communication.

01:27 A publication like yours, for example,

01:29 has started taking these videos in addition

01:31 to what you were doing in the print media.

01:34 Again, I think it makes it a little more effective

01:37 to reach out to your digital clients.

01:39 And that appreciation is there across the board

01:43 in the entire industry, as well as we see it

01:46 both as an enabler, as well as probably a potential vertical

01:50 by itself, and both in terms of content

01:54 as well as in terms of transactions.

01:56 [MUSIC PLAYING]

01:59 (upbeat music)

Suresh Soni on the Role Of Digitization | OLM Interaction

Category

Transcript

Recommended