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Storyline A portrait of Highlights Magazine following the creation of the cultural phenomenon's 70th Anniversary issue, from the first editorial meeting to its arrival in homes, and introducing the quirky people who passionately produce the monthly publication for "the world's most important people,"...children. Along the way, a rich and tragic history is revealed, the state of childhood, technology, and education is explored, and the future of print media is questioned.  Details Release date March 6, 2017 (United States) Country of origin United States Official site Official site Language English Filming locations Columbus, Ohio, USA(Highlights marketing headquarters)

Transcript

00:00 (gentle music)

00:02 For over 70 years, only one magazine has shaped,

00:07 challenged, and inspired generations of children.

00:11 And nobody has gone behind the cover

00:13 of Highlights Magazine until now.

00:16 - June 2016 is our 70th birthday at Highlights.

00:22 - Wow. - Wow.

00:23 - Do you know what the world was like in 1946?

00:26 - Black and white?

00:27 (laughing)

00:29 - Highlights started with my grandparents.

00:31 Four years into it, they were totally out of money.

00:35 At that point, my father rolled out this program

00:39 to put Highlights into doctors and dentist offices.

00:42 That really made Highlights take off.

00:45 - Every issue is a journey.

00:50 Each feature contains a million tiny decisions.

00:53 - It's 44 pages.

00:55 - That's not a whole lot every month.

00:57 - The cover, it was almost like the perfect storm of things.

01:01 All that coming together, it's gonna be tough.

01:04 - Does it look great in the end?

01:06 - We often talk about childhood

01:08 as being a short, sweet season.

01:10 Developmental compression is the phenomenon

01:12 of kids growing older faster.

01:14 They're certainly more sophisticated.

01:17 - There's a slow decline in print subscriptions.

01:19 We're losing kids a little bit younger

01:21 than we used to lose them.

01:23 - What would Highlights Magazine be if it were an app?

01:26 - As nice it is to hold a book in your hands,

01:28 it's going away.

01:29 This is the time to move into that digital age.

01:31 - There is no better time for a child to read Highlights.

01:36 We show how the world could be and should be

01:38 within the pages of the magazine.

01:40 - It's crucial for us to include cultural

01:43 and religious diversity.

01:45 That's what makes the world interesting.

01:46 You know, we're not all the same.

01:48 - Dear Highlights.

01:49 - Dear Highlights.

01:51 - We reply to every letter that we receive from a child.

01:54 - Dear Highlights.

01:55 - Dear Highlights.

01:56 - Dear Highlights.

01:57 - I am the school's learning and my class.

01:58 - I am the school's learning and my class.

01:58 - I don't want to be a secret agent.

01:59 - Dear Highlights.

02:00 - I love my birthdays.

02:01 - I want to stay a kid forever.

02:02 - Just because I'm not loved anymore.

02:03 - I love lizards.

02:05 - I don't think my best friends is my best friend anymore.

02:08 - What should I do?

02:09 - P.S. Your magazine's wrong.

02:11 - 44 pages, creating highlights.

02:16 (whooshing)

02:18 (whooshing)

02:20 (whooshing)

02:23 [BLANK_AUDIO]

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