Addressing misinformation in the skin and haircare industry | New Day
The internet and social media are great sources of information.
But if we're not careful and discerning enough, chances are we will be exposed to a lot of misinformation and pseudo-sciences.
This happens in almost all industries including personal care and hygiene.
Unilever beauty and wellbeing is one of the brands fighting misinformation and debunking the myths in the skin and hair care industry.
To tell us more about this with us now in the studio are Lui Castañeda and Daniella de Leon-Gaguan from Unilever Philippines beauty and wellbeing.
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But if we're not careful and discerning enough, chances are we will be exposed to a lot of misinformation and pseudo-sciences.
This happens in almost all industries including personal care and hygiene.
Unilever beauty and wellbeing is one of the brands fighting misinformation and debunking the myths in the skin and hair care industry.
To tell us more about this with us now in the studio are Lui Castañeda and Daniella de Leon-Gaguan from Unilever Philippines beauty and wellbeing.
Visit our website for more #NewsYouCanTrust: https://www.cnnphilippines.com/
Follow our social media pages:
• Facebook: https://www.facebook.com/CNNPhilippines
• Instagram: https://www.instagram.com/cnnphilippines/
• Twitter: https://twitter.com/cnnphilippines
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NewsTranscript
00:00 The internet and social media are great sources of information,
00:03 but if we're not careful and discerning enough,
00:05 chances are we will be exposed to a lot of misinformation and pseudosciences.
00:09 This happens in almost all industries, including personal care and hygiene.
00:14 Unilever Beauty and Wellbeing is one of the brands
00:16 fighting misinformation and debunking the myths in the skin and hair care industry.
00:21 Now to tell us more about this,
00:23 we have in the studio Louis Castaneda and Daniela De Leon Daguan from Unilever Philippines.
00:28 Good morning to you both.
00:29 I mean such a timely topic for me, you know, I'm so lucky to be here with you.
00:36 But of course we do understand that top Southeast Asian dermatologists
00:40 converged last month in Singapore for the House of Beauty and Wellbeing Science Edition
00:44 and at the sidelines of course of the World Congress of Dermatology.
00:48 Can you describe to us, let me start first with you Louis,
00:52 what actually transpired here in this Congress?
00:55 I guess before I start with what happened during the event,
00:57 let me start off by giving context on what Unilever Beauty and Wellbeing is all about.
01:02 So it's actually a global business with four primary components.
01:06 We have our core skin business, our core hair, our prestige beauty,
01:10 and our health and well-being business.
01:13 But at the heart, in the Philippines, we focus on core skin and core hair.
01:17 And but at the heart of the beauty and well-being business are three primary focus areas
01:21 and that's purpose, science, and desire.
01:24 Purpose, let me start with purpose.
01:26 It's about, we all know that authentic brands like Dove,
01:30 who show positive impact on people and planet,
01:34 can grow brand power and have significant, can enjoy significant consumer preference.
01:39 And then there's science, right?
01:41 We're in an era of unprecedented information, misinformation.
01:45 We're just so overwhelmed with information.
01:47 That consumers now are demanding for a change.
01:50 They're looking for more scientific-based evidence
01:54 and transparency and substantiation with the products that they use.
01:57 And then lastly, of course, desire.
01:59 What's a beauty company without desire, right?
02:02 It's what makes us relevant, timeless.
02:04 And of course, it's what people buy into,
02:06 the feeling of not just what the functional benefit is,
02:09 but of how that makes them feel.
02:11 Which leads us to the House of Beauty and Wellbeing Science Edition,
02:14 which happens this Idlewise.
02:16 We wanted to really highlight the science.
02:18 So the World Congress of Dermatology happens like only every four years.
02:22 It's like the Olympics.
02:24 For dermas.
02:26 It's like the Olympics.
02:26 So we didn't want to pass up the chance to leverage the dermatologists present.
02:31 And so we came up with the House of Beauty and Wellbeing,
02:34 where we transformed the house into four branded science rooms
02:39 for our iconic brands like Dove, Vaseline, Sponskin Institute, and Clear.
02:44 And basically, to create an impact,
02:47 we even invited social media renowned dermatologists across Southeast Asia
02:53 to experience the science and for them to be able to share the demonstrations
02:57 and the science and technology behind our products in the house.
03:00 I mean, yeah, we want the science.
03:01 I mean, we want the facts, right?
03:03 And of course, this opportunity that you had,
03:05 I mean, you were able to discuss problems in the skincare and hair industry,
03:09 primarily, as we talked about this before going on cam,
03:12 the misinformation that's actually out there from TikTok, social media,
03:18 you know, me and my kids alike, you know.
03:21 Tell us about this importance, Louis, of shining the spotlight
03:25 on the problem of misinformation.
03:28 Actually, we did a study with one of our brands in the UK.
03:32 It's called Simple, the Simple brand in the UK.
03:35 And 83% of the consumers agree that the beauty sector is really rife with misinformation.
03:42 And they would even add that social media is the main contributor
03:50 to the confusion of this misinformation.
03:53 The House of Beauty and Wellbeing, one of the main reasons that we really set it up also
03:57 was to shed spotlight on this misinformation and debunk myths.
04:01 So this was our first step to actually clearing the misinformation
04:07 and hold ourselves accountable to transparency and accountability.
04:11 Okay, so wonderful. And of course, science plays a big part of this.
04:15 I mean, Dani, your turn. Tell us a little bit about how Unilever uses science for its products,
04:20 and of course, that will address consumers' concerns, needs,
04:23 and I'm sure there's also that strong research and development team behind all of this.
04:28 Yes, of course. So our R&D and science is super important, of course, to our products
04:33 because we want to make sure that the products actually deliver to the promise, right?
04:36 Our consumers deserve that.
04:38 And it needs to be backed by science, it needs to be backed by technology, things that really work.
04:42 And because of all the misinformation out there, we want to bring the true science to our consumers.
04:47 So R&D, actually, we're very proud in Unilever to have one of the biggest R&D capabilities in the world.
04:52 So we have over 5,000 scientists globally, including a team here in the Philippines,
04:56 so very proud of that, that actually work on our hair, skin, and scalp technologies,
05:01 and then we put it into our products.
05:03 It's not just our scientists. We actually partner with over 100 suppliers.
05:08 And universities actually bring in that ecosystem together
05:11 so that we actually get the best of our technologies and again, the benefits.
05:16 So that's why it's really central, as Louis mentioned, it's purpose, science, desire.
05:20 So science really in the central of our philosophy for beauty and well-being for Unilever.
05:26 What are the sample Unilever brands?
05:28 We have two brands for haircare. So we have Dove and Clear.
05:32 I'll start with Dove. So actually, many believe that their anti-dandruff shampoos are harsh,
05:37 you know, that it can only take care of their scalp and not their hair.
05:40 So women often feel they need to compromise.
05:43 So that's actually why we created Dove Dermacare Scalp Solutions.
05:47 It actually has patented scalp care actives as well as nourishing skincare ingredients.
05:52 So that actually takes care of both your scalp as well as your hair.
05:55 So you have 100% dandruff-free, 100% smoother hair, and no compromise.
06:00 While for Clear, did you know actually that men and women's scalp are biologically different?
06:07 Okay, now I know.
06:10 So that's why actually you'll notice that men actually have a bigger anti-dandruff problem
06:15 because their scalps are more prone to sweat, more prone to oil,
06:19 and their scalp barrier, what we call it, is actually weaker.
06:23 It loses more proteins because of that, because they're more prone to dandruff.
06:27 That's why we created Clear Men.
06:29 So it's a very specific solution with triple anti-dandruff technology
06:33 that is actually able to deliver unbeatable dandruff protection as well as 24-hour freshness.
06:39 So that it actually can go on and on for men.
06:42 So they don't get the itch, they don't get the grease, they don't get the dandruff.
06:46 While for skin, very proud, we have Pond Skin Institute and Vaseline
06:49 that we actually featured in the house.
06:52 For Vaseline, actually, so one of the many misconceptions is that glutathione,
06:58 which is a very popular skincare ingredient, I'm sure you've been hearing it all over social media,
07:03 is effective topically.
07:05 However, we actually know that the true way to be able to brighten skin
07:09 is you actually need to boost the glutathione production of your skin.
07:13 And it's not just topical application.
07:15 So that's why we created Vaseline with GlutaGlow technology.
07:19 It actually has a very specific technology that boosts your natural skin production for glutathione.
07:26 So you actually get clinically proven radiance in one week.
07:29 And for Pond Skin Institute, we actually introduced two new breakthrough ingredients.
07:34 Because a lot of people think that skincare products only work on the surface
07:39 and can actually not go down deep layers.
07:42 You actually think maybe you need a laser, maybe to go down to the deep layers.
07:46 But with our new breakthrough ingredients, Niacinamide and Hexyl Retinol,
07:51 which we first featured in the house actually, and in the World Congress of Dermatology,
07:56 we actually are able to clinically prove that we can get ultimate skin clarity
08:00 and ultimate skin youthfulness in just three days.
08:04 Okay, well, wonderful. You know, I'm so excited.
08:07 Because this is really something that I need, you know, as a mom of five,
08:10 I mean, there's always something that my kids will need and myself as well.
08:14 So finally, Louie, let's talk about this beauty board that Beauty Lever launched.
08:18 It's our collective of always-on expert voices.
08:22 So we're building this collective who can partner with us for our key science stories,
08:29 like to give our consumers ingredient stories, modes of action,
08:35 even modes of other product benefits.
08:39 So it's really in product formats.
08:41 And we want this to be a sustained thing so that they just don't get information
08:45 from their beauty influencers and celebrities,
08:48 but also have a science aspect to it, where they can make more informed purchases
08:53 that are dwelled in science and technology.
08:58 Thank you so much, Louie. And of course, Daniela here for joining us this morning
09:02 for sharing all of this wonderful information.
09:04 Happy to be here.
09:05 And for debunking all of this misinformation on social media.
09:09 Thank you so much.
09:10 Thank you.
09:11 Thank you, thank you, thank you as well.