Ariela acquires Parade Intimates
Privately owned company Ariela & Associates International is set to acquire Parade, a venture-backed startup known for its popular underwear line. Parade's emphasis on inclusivity, sustainability, and comfort in the intimate sector has garnered it a loyal customer base, particularly among Gen Z consumers. The deal enables Parade to leverage Ariela's established infrastructure and manufacturing capabilities to achieve scale, a significant advantage as some digitally-native companies seek growth opportunities amidst challenging funding conditions. This move aligns with a consolidation trend in the market, where established brands are acquiring digitally savvy startups. Parade's valuation and the deal's financial terms remain undisclosed.
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00:00 It's Benzinga and here's what's on the block.
00:02 Privately owned company Ariella and Associates International is set to acquire Parade, a
00:06 venture-backed startup known for its popular underwear line.
00:09 Parade's emphasis on inclusivity, sustainability, and comfort in the intimate sector has garnered
00:13 it a loyal customer base, particularly among Gen Z consumers.
00:17 The deal enables Parade to leverage Ariella's established infrastructure and manufacturing
00:21 capabilities to achieve scale, a significant advantage as some digitally native companies
00:25 see growth opportunities amidst challenging funding conditions.
00:29 This move is in line with a trend of consolidation in the market where established brands are
00:32 acquiring digitally savvy startups.
00:35 Parade's valuation and the deal's financial terms remain undisclosed.
00:38 For all things money, visit Benzinga.com.
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