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SportsTranscript
00:00 [MUSIC PLAYING]
00:03 Sports professor Rick Harrow, inside a $1.3 trillion
00:06 business of sports with your Sports News Minute.
00:09 The anatomy of a successful TV show.
00:12 We'll have to wait for the success,
00:14 but Mike McCarley, the former president of NBC Golf,
00:17 Tiger Woods, sketched out a plan on a napkin
00:21 at the 2019 golf show, talking about the opportunity
00:25 to do a event with full swing, which
00:28 was the idea of creating crowds, watching Tiger, Rory joining,
00:34 and others, creating shots, putting, chipping,
00:39 having points, representing teams.
00:42 Well, the idea has picked up steam,
00:43 and it's going to begin very soon in the next six months.
00:47 And the bottom line is Palm Beach, a venue picked out,
00:50 a lot of the tour players living there,
00:52 great off-season media and revenue supplement.
00:55 A program was born.
00:57 We'll see the long-term success.
01:00 Sports professor Rick Harrow, Sports News Minute.
01:03 (upbeat music)
01:06 [BLANK_AUDIO]