Former F1 champion Jenson Button says he likes the new found popularity of racing in the U.S. while speaking at the TIME100 Leadership Forum in Singapore.
Category
🗞
NewsTranscript
00:00 The world's changed.
00:00 Formula One has changed.
00:02 We suddenly have American fans.
00:03 I could walk down the street in New York or LA
00:07 and nobody had a clue who I was.
00:09 Now things have changed, yes.
00:11 Netflix has had a big impact on that, and "Drive to Survive."
00:16 And it's behind the scenes.
00:18 We all love to see behind the scenes,
00:22 opening up the curtain and looking behind
00:25 and seeing what we find.
00:26 And we're seeing the individuals of the sport, which
00:29 is so important.
00:30 I think a lot of other sports around the world
00:32 have done something similar lately,
00:35 where with a racing driver, it's great.
00:37 We watch the cars go round.
00:38 We see 20 drivers with crash helmets on.
00:40 It's fun.
00:41 But you don't actually know who they are.
00:43 But now we're actually seeing the individuals
00:46 and what they stand for and what they like,
00:49 what they don't like, what their personalities are like.
00:52 And I think that's really important for people
00:54 to get behind a driver and get behind a team
00:56 to support them in F1.