Brits think investing is strictly reserved for the super-rich - with 45 per cent not getting involved themselves
Brits think investing is strictly reserved for the super-rich - with 45 per cent not getting involved themselves.
A poll of 2,000 adults found 38 per cent associate it with city bankers, while 21 per cent think it's the domain of older adults.
And 47 per cent admit they're daunted by the prospect of getting started - with four in 10 not having a clue where or how to begin.
A third (32 per cent) also didn’t start taking any active interest in their pension until they were 36 or older.
Liz Fernando, chief investment officer for Nest pensions, which commissioned the research, said: "Pensions are a great way to invest your money and watch it grow over time, in the background while you work.
“It’s evident that there’s a lot of work to do to demystify perceptions surrounding who can enter the world of investment - it really can be for everyone.”
The results also found 49 per cent think the general perception of investing being primarily for the wealthy acts as a barrier for other people who would otherwise want to invest.
As almost three quarters (73 per cent) feel these opportunities should be accessible for people from all income levels.
Among the three groups which Brits feel are most underrepresented when it comes to investing are the working classes (46 per cent), young people (34 per cent) and ethnic minorities (29 per cent).
For nearly eight in 10 (78 per cent), the fear of losing money makes the idea of investment off-putting.
While lack of investing knowledge (52 per cent), uncertainty about the economy (51 per cent) and not knowing where to begin (38 per cent) are among the top fears.
But 64 per cent believe more people would be likely to invest - if they could see where exactly their money is going.
A third would describe their investing knowledge as ‘bad’ - while 53 per cent feel clear and transparent information about investment options would help ease their concerns.
Simpler investment platforms or tools would feel most beneficial for 49 per cent of those polled, via OnePoll.
And when it comes to pensions, profitability is sought-after for 58 per cent.
While investing in sustainable businesses is vital for 29 per cent.
More than four in 10 (42 per cent) are connected to their pension through an employment plan - while 15 per cent contribute through a private plan.
Liz Fernando, for Nest pensions, added:” We know your pension pot can be one of the most valuable ways to help secure your future retirement, and it's right you know where it's being invested - especially when you're saving into it for decades”.
“We don’t know how the world of finance will look in years to come, but we do know your future self should be grateful that you are adding to your pot.”
A poll of 2,000 adults found 38 per cent associate it with city bankers, while 21 per cent think it's the domain of older adults.
And 47 per cent admit they're daunted by the prospect of getting started - with four in 10 not having a clue where or how to begin.
A third (32 per cent) also didn’t start taking any active interest in their pension until they were 36 or older.
Liz Fernando, chief investment officer for Nest pensions, which commissioned the research, said: "Pensions are a great way to invest your money and watch it grow over time, in the background while you work.
“It’s evident that there’s a lot of work to do to demystify perceptions surrounding who can enter the world of investment - it really can be for everyone.”
The results also found 49 per cent think the general perception of investing being primarily for the wealthy acts as a barrier for other people who would otherwise want to invest.
As almost three quarters (73 per cent) feel these opportunities should be accessible for people from all income levels.
Among the three groups which Brits feel are most underrepresented when it comes to investing are the working classes (46 per cent), young people (34 per cent) and ethnic minorities (29 per cent).
For nearly eight in 10 (78 per cent), the fear of losing money makes the idea of investment off-putting.
While lack of investing knowledge (52 per cent), uncertainty about the economy (51 per cent) and not knowing where to begin (38 per cent) are among the top fears.
But 64 per cent believe more people would be likely to invest - if they could see where exactly their money is going.
A third would describe their investing knowledge as ‘bad’ - while 53 per cent feel clear and transparent information about investment options would help ease their concerns.
Simpler investment platforms or tools would feel most beneficial for 49 per cent of those polled, via OnePoll.
And when it comes to pensions, profitability is sought-after for 58 per cent.
While investing in sustainable businesses is vital for 29 per cent.
More than four in 10 (42 per cent) are connected to their pension through an employment plan - while 15 per cent contribute through a private plan.
Liz Fernando, for Nest pensions, added:” We know your pension pot can be one of the most valuable ways to help secure your future retirement, and it's right you know where it's being invested - especially when you're saving into it for decades”.
“We don’t know how the world of finance will look in years to come, but we do know your future self should be grateful that you are adding to your pot.”
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FunTranscript
00:00 It's not what I thought it'd be.
00:02 This is...
00:03 It's amazing.
00:04 It's actually not something I've ever thought about where my pension is actually invested.
00:12 It's not kind of the traditional thing that you think about for pensions.
00:15 Not many people get an opportunity to come out here unless they're working here.
00:18 To be given that opportunity, I mean, it's brilliant.
00:20 I don't class myself as an investor as such.
00:22 It's usually somebody in London wearing a suit that you think about.
00:26 To find out that Nest actually invests heavily in renewable energy is just a wonderful thing.
00:32 And to actually come out here today and actually see it in action is something to be impressed
00:35 about.
00:39 Today's been a fantastic opportunity to actually meet with Nest members and show them exactly
00:42 what we're doing with their money.
00:44 The fact that they're from Grimsby is perfect because some of the biggest offshore wind
00:47 farms are based right here in Grimsby.
00:49 They really do have a front row seat to actually energy transition.
00:52 And it's great that Nest is able to use their money to help further as well.
00:54 I think I'd say to anyone who has a pension, we don't just do nothing with your money.
00:58 What we do is we invest it.
00:59 So if you do have a pension, you are actually an investor.
01:02 You're investing in something that's going to help you, but also future generations to
01:06 come.
01:07 I think now is the time really to be investing in renewable energy.
01:14 The only way to get away from oil and gas is to have the wind farm itself.
01:20 It's something everyone should be doing.
01:24 I'd probably say I would see myself as an investor now.
01:28 And it's great to actually go out and understand where your money is actually going to go.
01:32 It makes you quite proud of where your money is going.
01:35 And it's helping you, but helping other people as well and the environment.
01:38 In the future, I'm going to research more into where my money's been going, where it's
01:43 going to.
01:44 And hopefully it's going into projects such as the one today.
01:47 [MUSIC PLAYING]
01:50 [MUSIC ENDS]
01:51 [END OF TRANSCRIPT]
01:51 [END OF TRANSCRIPT]