MEDI1TV Afrique : Leçon d'économie - 04/10/2023
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00:00 [Music]
00:12 Is it necessary to be a confirmed economist to draw a simple conclusion ?
00:17 The automotive sector is in a transition phase.
00:20 We did not say that it is going on the head.
00:23 The conclusion would be negative, although from time to time we can ask ourselves the question.
00:28 Let's say it is in a transition phase, it is simpler, more consensual.
00:33 Before, when I say before, it was not the last century.
00:36 Before, a few years ago, the purchase of a new car was accessible to people with middle class income.
00:45 It was enough to go to the dealer, then to the bank and the matter was settled.
00:50 Today, the price of new cars has increased.
00:53 Let's be careful with the numbers, but according to the sources, they differ.
00:57 They give a fork of increase of 20-30%, sometimes 40% on specific models.
01:06 It is considerable, well above the curves of global inflation.
01:10 What is paradoxical, even intriguing, some would say ubiquitous,
01:14 is that at the same time, leasing has never been so attractive.
01:18 Basic entry-level cars, which are equipped with AC and GPS,
01:25 are offered at 120-130 euros per month.
01:29 Those who manage to do well, not only will succeed in obtaining a leasing at a price challenging all competition,
01:36 but in addition, they will succeed in negotiating, first, the maintenance of the vehicle, and second, insurance.
01:42 Prices are actually sacrificed.
01:43 How is this possible?
01:45 How do they do it? Where is the business model?
01:48 New cars that have never been so expensive and leasing that have never been so attractive.
01:54 Long-term rental does not cost much, but purchase is the cost of the mass.
02:00 So, without having done HEC, we can imagine that everything is at the level of credit.
02:05 That is to say that the consumer starts a mechanic where he spends a little money every month to drive a car,
02:12 but a little, he will spend it all the time.
02:15 As if the man of our millennium had to get used to living with a series of subscriptions,
02:20 of credit, of leasing, a system where nothing really belongs to him,
02:24 but he has the enjoyment of everything since he pays a little every month.
02:28 The debate is not even about knowing if it is good or bad.
02:32 Anyway, it's gone.
02:34 In Europe, experts in the sector think that we are going on a model where only the wealthy classes
02:41 will be able to offer cars tomorrow, their cars, and then the others, you and me,
02:46 will be forced to live by paying loans and leasing, ad vitam, eternam.
02:51 The economy is sometimes a bit like that.
02:54 Either we adapt, or we don't drive anymore, or we take the bus, the taxi, the horse,
02:59 or the simplest thing is to walk.
03:02 (Music)