(Adnkronos) - “Per Lidl Italia la sostenibilità è alla base del proprio sistema valoriale: non la consideriamo assolutamente uno slogan, ma un modo di agire”. Lo pensa Alessia Bonifazi, responsabile Comunicazione e CSR Lidl Italia, durante il Salone Csr, giunto all’11esima edizione, in svolgimento all’Università Bocconi di Milano fino al 6 ottobre.
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00:00 [Music]
00:08 Sustainability for L'Idell'Italia is at the base of our value system.
00:13 We do not consider it a slogan, but for us it is a way of acting.
00:20 It is declined in all business areas, in all processes, in all projects that carry on,
00:25 all colleagues who are committed so that our goals can actually be achieved in time.
00:33 It is absolutely undoubted that sustainability has costs,
00:37 but we are convinced that they should be considered as investments,
00:41 not only for the future of the planet and the next generations,
00:47 this is very important, but also for the future of an activity like ours,
00:51 because all those that are the global challenges and also the results of some behaviors
00:57 that man has brought in all these years have been under the eyes of everyone,
01:04 especially in recent years, from the over-exploitation of raw materials to the loss of biodiversity.
01:13 So L'Idell'Italia is committed to this path that started years ago,
01:17 we are aware that we have done a lot, but we are also aware that there is a lot to do
01:23 and the commitment is expressed also in our governance,
01:27 because, as I said before, sustainability for us is at the central base of our value system.