(Adnkronos) - “A questo salone Csr abbiamo portato i temi della diversità e dell’inclusione. Temi che si affrontano con cultura, parlandone, e struttura, dando cioè gli strumenti giusti per applicarli”. Lo afferma Laura Fiorini, responsabile Comunicazione Esterna Lidl Italia, a margine del panel ‘DE&I: best practice a confronto’, parte del programma del primo giorno della dodicesima edizione del Salone della Csr e dell’Innovazione sociale all’università Bocconi di Milano.
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00:00Leader Italy is a chain of supermarkets, we have 750 points of sale in all of Italy,
00:11we are 22,000 colleagues, so this is already a very large audience,
00:15and every day we come into contact with tens of thousands of customers.
00:20So yes, we have the responsibility to bring sustainability issues to them as well.
00:28Today here at the Salon we talked about diversity and inclusion, a very important topic.
00:33How do we do it? We do it through two key words, culture and structure.
00:39Culture means talking about these issues, training and somehow unraveling them,
00:46also unraveling some myths that are around these issues.
00:50The other important pillar is structure, that is, giving people clear tools
00:56with which to act in order to apply them and put them on the ground.