Category
🥇
SportsTranscript
00:00 (upbeat music)
00:03 - One of the biggest pieces of conversation this week,
00:05 oh, how the internet and social media works,
00:08 is the Taylor Swift effect on the National Football League.
00:12 Rick, we can say this though and point to the numbers,
00:15 Sunday night football with Taylor Swift in attendance
00:18 for the New York Jets and the Kansas City Chiefs
00:21 drew an audience of 29.4 million viewers,
00:25 becoming the most watched television show
00:28 since Super Bowl Sunday in the middle of February.
00:31 So Rick, how would you describe by the numbers
00:34 the actual effect Taylor Swift is having
00:37 on the football product?
00:39 - Perfect storm for the NFL.
00:40 They wanted to appeal to the female audience.
00:43 They did all of these NFL for women tutorials,
00:48 made it look more entertaining.
00:49 Nothing like this.
00:51 This is the mother load.
00:53 And also, by the way, it didn't hurt Travis either.
00:55 A 300% spike in Jersey sales didn't hurt the Chiefs.
00:59 The Chiefs' female ticket buying interest spiked about 54%.
01:04 And the bottom line is this is genuine.
01:07 I don't know about the romance,
01:08 I don't have enough information,
01:10 but her affinity for football is genuine, right?
01:13 I mean, she's an Eagle fan, you know, Jersey.
01:16 And the bottom line is there's another Swift
01:19 and Kelsey brewing in Philly.
01:21 It's the running back in the center.
01:22 But look, the romance is good.
01:25 The numbers are great and the revenues are awesome.
01:28 - And you don't get anything for free here.
01:30 We were saying that the commercial's running,
01:32 I guess, to support her movie that is coming out.
01:34 The NFL was basically giving that away
01:36 and asking their networks to sort of do
01:38 that partnership with them.
01:39 What did they get?
01:40 And also, number two, I don't understand,
01:42 like, I'm as old school football guy as you can get.
01:44 I usually hate a lot of things, Rick.
01:46 I don't hate that they show the biggest pop star
01:48 in the world once a quarter here.
01:50 Why the backlash?
01:51 And also, what is the NFL getting out of giving
01:53 free airtime to Taylor Swift and also possibly
01:56 free commercials there with the networks?
01:58 - I totally, completely agree with you.
01:59 I have no idea what the backlash is, why it's not football.
02:02 I mean, what else does, you know, remember the slime game
02:06 and the Toy Story game?
02:07 Is that football?
02:07 Yeah, it's a way to appeal to other audiences.
02:09 That's the issue.
02:11 And it's the same model as the NFL uses for their halftime.
02:15 Look how big their halftime is.
02:16 Do you think they pay the normal appearance fee
02:19 to get all of the halftime stars,
02:22 Katy Perry flying in and flying out, all of those issues?
02:25 No, there's a mix.
02:26 You set up your expenses.
02:27 They share some off the top,
02:28 but it's basically an opportunity for the star
02:31 to promote their own business.
02:33 And the NFL will help.
02:34 They have free commercials, extended promotion.
02:37 Just look at the revenue, but look at the social media.
02:40 By the way, let's not hold a bake sale for Taylor Swift.
02:42 Her national world, no, excuse me, her world tour
02:45 is grossing $300.3 million.
02:47 Do you do anything on a regular basis
02:49 that grosses $300.3 million?
02:51 No, absolutely not.
02:53 Neither of you.
02:53 Neither of you.
02:54 I don't, neither of us.
02:56 All right, that means Rick does.
02:57 Rick, whenever you want to send us some money,
03:00 we'll be right here.
03:01 Holidays are coming up.
03:03 Great, look at this guy.
03:05 Classic, classic, classic answer.
03:07 Checks in the mail, boy.
03:09 (upbeat music)
03:11 [MUSIC]