Ethical standards must be created to ensure safety in virtual spaces | Business and Politics - video Dailymotion

The Manila Times

Ethical standards must be created to ensure safety in virtual spaces | Business and Politics  Philippine Marketing Association president, Sy Bryan Lato, and youth chairman, Leah Marie Ayeng, said it is very important for all stakeholders to gather and agree on a list of ethical standards to create a safe space for everyone in the virtual space. There must be an agreed set of standards that protects both the interests of the consumers and businesses.   Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribe   Visit our website at https://www.manilatimes.net   Follow us:  Facebook - https://tmt.ph/facebook  Instagram - https://tmt.ph/instagram  Twitter - https://tmt.ph/twitter  DailyMotion - https://tmt.ph/dailymotion   Subscribe to our Digital Edition - https://tmt.ph/digital   Check out our Podcasts:  Spotify - https://tmt.ph/spotify  Apple Podcasts - https://tmt.ph/applepodcasts  Amazon Music - https://tmt.ph/amazonmusic  Deezer: https://tmt.ph/deezer  Stitcher: https://tmt.ph/stitcher Tune In: https://tmt.ph/tunein  #TheManilaTimes #SMNIBusinessandPolitics

Transcript

00:00 - Well, Leigh, you mentioned ethics.

00:01 That makes me wonder whether or not we need new laws

00:05 or maybe new ways of thinking, maybe even new policies,

00:11 because we're going into this,

00:14 a new era that is both exciting and terrifying.

00:17 It's exciting because there are new opportunities,

00:19 obviously, but there's also concern because

00:23 as things change, the old ways of doing things

00:26 will no longer be there, right?

00:29 But going back to ethics, is there something that

00:33 maybe government or the PMA should be looking at

00:36 so that we have a good environment

00:39 that protects both the interests of businesses

00:44 and the interests of consumers moving forward?

00:46 What's your sense, or are the present rules enough

00:50 and we don't know yet how to maybe operate in the future?

00:54 What's your sense?

00:56 - Well, it seems interesting for everybody

00:59 to really use this new technology,

01:02 but at the end of the day, it's very important

01:04 for all the industries to really gather,

01:07 the academic, the industries, and even the government

01:11 to really craft on ethical standards

01:12 that will create a safe space for everybody.

01:15 Because as you know, when you go to the virtual world

01:18 and everything is out there,

01:20 we need to have a community standards

01:25 that everyone will be really more responsible

01:29 in terms of the usage so that our kids will be protected

01:33 and then our community will somehow really benefit.

01:39 So sometimes in the course of doing business,

01:44 we also have to ensure that we do not just very focus

01:49 on the profit, we also have to take responsibility.

01:53 - Spoken like a true mother.

01:55 I'm concerned too, because as a parent,

01:58 you wonder what your children do online

02:01 and you don't monitor them 24/7, right?

02:06 What about you, Brian?

02:07 Have you seen any behavior that causes you

02:11 to be a bit concerned that maybe either PMA

02:16 or the government should do something about it?

02:19 - When we did the study about metaverse marketing,

02:21 there are some alarming considerations

02:24 that we have to take on.

02:26 For example, misrepresentation, because it's 3D,

02:29 a person can just be rendered hiding in a character

02:33 that is imitating somebody.

02:37 - You just reminded me that I'm fortunate

02:39 not to be dating in this generation.

02:41 (laughing)

02:43 - So those are some considerations, correct?

02:46 So I agree to what Leigh has mentioned.

02:50 As a community, we have to come together.

02:52 That's why PMA is trying to look into this

02:56 and gather on together with our partner organizations

02:59 a lot that we would propose in the Congress

03:02 when it comes to the prevailing to fake news

03:07 or misrepresentation or even scamming and all,

03:12 using fake identities.

03:15 We're crafting something.

03:18 I'm reassured that we will try to have Congress

03:22 or partner with the government to really draft something

03:25 to safeguard our consumers and businesses.

03:28 Because there's really a big loss

03:31 when it comes to disval practices and all.

03:34 So we have to arrest and be a self-regulating community

03:39 together when we are doing it offline.

03:42 So one of the initiatives that we signed off

03:46 is Scamwatch Philippines.

03:48 - Scamwatch.

03:49 - Scamwatch.

03:50 - Scamwatch.

03:51 - Yes, this is in partnership with DICT

03:54 where those who are scammed can just call a hotline.

03:57 We'll try to provide the graphics for that

03:59 so that the consumers can just call

04:01 if they got scammed or whatever.

04:04 Sometimes the helplessness, you don't know where to talk to,

04:08 who to call.

04:09 So that's just one of the initiatives

04:12 that we are doing right now.

04:13 And education, of course.

04:16 We need to educate our SMEs.

04:18 That's why that focus of PMA in GoNegosyo.

04:21 We are participating in GoNegosyo nationwide.

04:24 We're mentoring, Leah is a mentor, I am a mentor.

04:27 So that they are educated when it comes to the usage

04:31 of these technologies.

04:33 - Especially that they are actually very reliant

04:35 to the Philippine Marketing Association

04:37 when it comes to digital marketing.

04:40 - And they're reliant because they're not as knowledgeable

04:44 as you guys are because you are practitioners.

04:46 You see it firsthand, right?

04:49 So as policy makers, they rely on you because it's so new.

04:52 Is that the reason?

04:53 - Yes.

04:55 - It's hard for them to navigate.

04:55 - Apart from because they know that it's probably

04:57 because it's our core.

04:59 - Yes, it's your core expertise, yeah.

05:01 But have you guys seen specific practices

05:04 or maybe specific scams that is a little bit more concerning

05:09 because the technology's out there

05:11 to do much more damage, right?

05:13 Or maybe the ability to fool people is a little bit easier.

05:18 - When I was talking to Josel De Guzman,

05:23 the main proponent of ScamWatch Philippines,

05:25 the common scams would be the banking, the OTP.

05:30 Because of the lack of education, it's basic.

05:32 You don't give out your OTP.

05:34 You don't give out your information.

05:36 But because there's lack of education,

05:39 there's lack of awareness, they got scammed easily.

05:41 - And because of social media.

05:43 - Social media as well, correct.

05:44 So it's a matter of us really elevating

05:48 our education proponents, our projects,

05:51 and really telling everybody,

05:54 this is what you should do when you encounter this.

05:57 And the same time, what more?

05:58 That's just basic.

05:59 What more if we are in the AI era already

06:03 or we are in the metaverse era already?

06:06 - Or you can actually just create a fake profile.

06:09 - Correct.

06:10 - Right.

06:11 So those safeguards, we have to consider,

06:14 and that's what we are going to craft all together

06:18 in a possible law that would be spearheading

06:22 for presentation with our--

06:25 - That's why the Philippine Marketing Association,

06:27 actually, CLINC, is a very diversified membership.

06:31 We have a very diversified membership

06:33 because we want to collaborate with different industries.

06:36 And even we build strong relationship with the government.

06:41 - I see.

06:43 Now, where is that, Bilad?

06:44 Are you working on it among PMA members?

06:49 Or have you actually suggested this to some lawmakers?

06:52 - I've talked to some lawmakers.

06:56 We're still crafting the plan, everything.

07:00 It's all developing.

07:02 Hopefully, we'll be able to pass it on next year

07:05 because there are so many considerations,

07:07 what ifs, this industry, et cetera, and all.

07:10 So as Lea's mentioning--

07:11 - And consultation also.

07:12 - Consultations also.

07:13 So it would be a long journey for us,

07:15 but it would encompass all digital social media platforms.

07:20 - Right.

07:22 And so you mentioned that among the scams,

07:25 sometimes the scam person himself or herself

07:30 could have done something.

07:35 Is there a policy that PMA can suggest maybe to,

07:40 I know that Ed is looking at the K-12 curriculum.

07:44 What is it that we need?

07:45 Do we need financial literacy?

07:48 Do we need critical thinking?

07:50 Do we need more exposure to technology

07:54 just so that we know what may be reliable

07:57 and what's not reliable?

07:58 How do you see?

08:00 Because among your members,

08:01 you guys have, I'm sure, a code of ethics, right?

08:03 - Yes.

08:04 - It's the one that's not covered by the code of ethics

08:07 that we're worrying about.

08:09 If we can't cover them,

08:11 I mean, the next logical thing is maybe to empower

08:14 the consumers themselves, right?

08:18 But how do we go about that?

08:19 - So actually, most of the time,

08:20 PMA is invited into review of curriculums,

08:24 especially as to, because most of us

08:27 are really marketing professionals or owners of businesses.

08:30 So there's practical applications to it.

08:34 So that's right.

08:35 A proposal of the basic things, you know,

08:39 financial literacy, even when, you know,

08:42 I mean, I think this is common to all our viewers

08:44 and you, myself. - Sure, sure.

08:46 - We were never taught how to get a team,

08:48 what is the SSS all about?

08:50 You know, these basic things should be really integrated

08:53 into the curriculum and more practical things.

08:56 Because pain point that most of the businesses,

08:59 when we talk, you know, the graduates are not ready.

09:02 When they come to our company,

09:05 you know, what they learn in school is that--

09:07 - It's really different, there's a gap.

09:09 - Correct, that's what we are trying to address

09:11 because PMA is also composed of academe.

09:14 That's why we're very happy that the academe is very open

09:18 into inviting us and injecting practical lessons,

09:22 theories, or actual applications.

09:26 And another thing that we would like to emphasize

09:28 is sustainability.

09:30 Because, you know, if we don't have a planet to live on,

09:34 all of this metaverse talks in AI, there's no point.

09:37 And, you know, this is what one of the,

09:40 that's why earlier on your introduction,

09:42 you have the four Ps, Lea would introduce the fifth P,

09:46 which is-- - Purpose.

09:47 - The purpose, okay. - Yes.

09:49 And there is a deepening, actually,

09:51 concern about the environment and about sustainability

09:54 in the recent years.

09:56 Five years ago, as a company, we have difficulty

09:58 in terms of making people understand about sustainability.

10:02 - This is prestige?

10:03 - Yeah, prestige. - Okay.

10:04 - But as years go by, we see that more people

10:08 are actually more interested

10:10 in hearing about sustainability.

10:13 And in recent years, we're not only talking now

10:16 to brand owners, we are now talking to the academe as well.

10:21 And then we anchor the students

10:25 on how they can become actually more sustainable

10:27 in the schools.

10:29 So we see a lot of interest,

10:31 but actually this is not more of a trend.

10:33 - Okay. - It's a call

10:35 to take action and to take responsibility,

10:37 because as we know, we are addressing,

10:39 we are pressed for time already.

10:41 We are not hitting our targets in terms of,

10:44 in terms of meeting our targets

10:46 for the sustainable development goals.

10:49 2030 is coming, but in terms of addressing

10:52 our climate action, which is SDG number 13,

10:55 we are really lagging behind.

10:57 And Philippines being one of the contributor of plastic.

11:00 - Yeah, the worst, they say.

11:01 - The number one. - Yes.

11:03 So we need to campaign more on sustainability,

11:06 especially so that we in the Philippine Marketing Association

11:09 is actually, well, as you said, we are the executives.

11:14 We are actually the one promoting.

11:17 - Sure. - So we are not supposed

11:18 to only sell products that are profitable.

11:23 We also have to be responsible in terms of giving back.

11:27 - Yeah, but is there something else missing?

11:29 Because I mean, the government just added

11:33 a new possible tax on single-use plastics

11:37 among the priority bills.

11:39 There are existing laws dealing

11:41 with Solid Waste Management Act.

11:44 I mean, do you see something, I mean, missing pieces

11:46 so that maybe we can address those sustainability issues?

11:50 - Well, recently, the government is actually advocating now

11:56 the Extended Producers Act.

11:57 They've been actively communicating the EPR 2020.

12:00 - So you're supporting that as PMA?

12:02 - We are actually supporting the EPR.

12:04 And we being, the PMA is actually part,

12:07 we are the founding member

12:08 of the Global Compact Network Philippines,

12:11 which supports the United Nations Global Compact

12:15 in terms of pushing for the SDG 17.

12:17 So we highly support that.

12:20 And that is supposed to be imposed

12:23 the soonest possible time.

12:25 And that's supposed to address the plastic issue.

12:28 So we are very hopeful, we are actually very hopeful

12:32 that with that new regulation,

12:34 we will be able to reduce plastic

12:35 because that circles around on the topic

12:39 of circularity and zero waste.

12:41 So, well, as a company in prestige also,

12:46 we are very keen in terms of pushing

12:50 for really for sustainability.

12:51 And we kept on really communicating

12:53 because that is the only way to really anchor people.

12:57 And it's not, it's everyone's responsibility.

13:00 It's not only about, you know, everything,

13:03 everything actually starts at home.

13:05 The problem is even if the products are recyclable,

13:09 we don't have, we do not segregate properly.

13:12 We do not have regulations to segregate our own trashes.

13:16 And then they are not being collected properly.

13:19 And that's another hurdle.

13:20 And then after that,

13:21 they are not being brought back to the recycling facility.

13:25 So therefore, even if the product is recycled,

13:28 so we were not able to, you know,

13:30 to reuse that or to make use of it.

13:32 So I think with the collaboration,

13:36 we will be having a stronger voice

13:38 in the Philippine Marketing Association

13:40 and probably with the media

13:41 in terms of, you know,

13:42 pushing more sustainability campaigns.

13:45 (upbeat music)

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Ethical standards must be created to ensure safety in virtual spaces | Business and Politics

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