Cardi B on the impact of TikTok on the music industry
Cardi B breaks down how the music industry has shifted around Tiktok
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00:00 Do you feel like you have to do a song that has to make it on TikTok for it to be a song?
00:05 I'm going to get back to your husband here, but I just thought about that.
00:09 I don't think so.
00:10 Not you, I'm saying just generally.
00:12 Generally now, do labels feel like you have to do a song that's TikTokable?
00:15 I don't even know if that's a word.
00:17 Well, you want to know something that I find out?
00:20 I find out that some labels don't really like TikTok like that.
00:25 Why?
00:26 Because they're not counting the spins or they can't get the credit?
00:28 They're not counting the spin and some people are not going to listen to the whole song.
00:33 So it might make the song a little popular, but it just takes away from some of the spins.
00:38 I do see people saying that, "Oh, labels want you to do more TikTok-friendly songs," but
00:43 some labels really just be like, "Oh my gosh, this is not really benefiting."
00:49 But I remember when we were in that hotel room and we were having that meeting and you
00:52 were saying, you were listening to all the different songs, you were saying, "I'm not
00:55 doing a song that's a TikTok song."
00:57 And you pop on TikTok.
00:59 They just take your clout.
01:02 All the songs, they just pop over there.
01:05 People will try to trick you off your game because I did "WAP," right?
01:11 I did "WAP" because that was just this song and it popped on TikTok.
01:18 You didn't have a TikTok dance set up?
01:20 You didn't have no TikTok strategy?
01:21 It just popped off?
01:22 No, it just popped off.
01:23 And then I did "UP" and it popped on TikTok again and everything.
01:27 It wasn't a strategy for it to go ... No, it was never that intended to that.
01:32 It just happened.
01:34 And then people, when they see that that's working for you, people start being like,
01:38 "Oh, y'all making TikTok songs.
01:41 Y'all TikTok artists, blah, blah, blah."
01:44 So that's how people trick you off your spot to be like, "All right, if this is working
01:47 for you."
01:48 And it actually worked on me because I was like, "You know what?
01:52 I'm going to show them that I'm going to make a rap-ass song that is not TikTok this and
01:56 that."
01:57 And then I did "Hot Shit" and ...
01:58 Did you like "Hot Shit"?
02:01 I did like that.
02:03 I did like ... All right, so another thing, because everybody just be thinking that y'all
02:08 be kissing my ass and everything.
02:10 Jason told me, "I don't like that song."
02:12 I ain't going to lie, it hurt to say that, though.
02:14 He was like, "I just don't like that song."
02:16 I'm like, "Okay, okay, I get it."
02:20 Were you disappointed at how it performed?
02:21 Because all your other songs go straight to number one or right up there, top 10.
02:25 It disappointed me, but it's just a lesson because now I know what not to put in my album
02:30 or not.
02:31 You know what I'm saying?
02:32 It's like, I mean, I wish it would have done how I wanted it to do, but if it didn't, I
02:37 moved on to the next.