As part of its sustainability goals, Lexus unveils the Bamboo CMF (Colour, Material, Finish) Concept at the Japan Mobility Show, creating a luxurious interior design using circular resources. Bamboo offers a balance of rapid growth, significant CO2 absorption and enduring beauty, which is why the material has been used in Japanese construction and crafts for centuries.
In the concept car, bamboo has been treated and processed using various techniques to achieve a new level of luxury and beauty. For example, bamboo fibers and fabrics are used for decorative elements that interact with ambient light. The use of bamboo represents a symbiosis of sustainability and high-quality aesthetics.
In the concept car, bamboo has been treated and processed using various techniques to achieve a new level of luxury and beauty. For example, bamboo fibers and fabrics are used for decorative elements that interact with ambient light. The use of bamboo represents a symbiosis of sustainability and high-quality aesthetics.
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MotorTranscript
00:00 [MUSIC]
00:07 We experimented with the next generation Lexus BEV design to pursue the synergy of
00:13 our sustainable vision and the high quality luxury that only Lexus can provide.
00:19 [MUSIC]
00:21 Creating new experience value for our customers while continuing to
00:25 circulate our environment's limited resources.
00:28 [MUSIC]
00:30 We're in pursuit of making the brand by itself into a sustainable future.
00:35 [MUSIC]
00:38 Lexus has been utilizing bamboo in small parts such as the steering wheels and
00:43 the decor trims since 2008.
00:46 [MUSIC]
00:47 Bamboo has a rich history in Japanese culture.
00:51 It has been an integral part of people's lives in the form of food and
00:55 daily necessities.
00:57 With the proliferation of plastics, neglected bamboo forests became a problem
01:02 and a threat to the healthy ecosystem.
01:06 When we visited bamboo forest and then local government and businesses who are
01:11 actually exploring the possibility, new possibilities of bamboo, actually we
01:17 were really inspired by their creativity and constant effort to resolve this
01:23 issue they're facing right now.
01:26 So it made us to think that maybe this is the great opportunity for us to
01:31 contribute to local economy and society and by collaborating with them and then
01:37 maybe we can realize our aim for circular economy.
01:41 Current concept started with the designer traveling all the way to Kochi and
01:46 getting a deep understanding of the bamboo.
01:50 Human connection and communication, community, craftsmanship, technology, all
01:56 came together to challenge us to invite new experiences through materials.
02:01 And Lexus expands the possibilities of traditional materials through technology.
02:09 For the next step, we were thinking about a combination out of a sporty, fun to
02:16 drive car but at the same time a space where you can enjoy the time of ride.
02:21 And for that we explore the possibility what bamboo can be and we try to use it
02:27 as pigment, as fabric, as composite, as carbon, many different ways and then
02:35 like explore based on that what we can do out of it.
02:43 We used fabric, a yarn and spun it together with a copper yarn to merge like
02:50 kind of two very different plant or earth based materials and create a very
02:55 resonant material out of it which gives the opportunity to use like as
03:00 conductive yarn, as like reflective yarn, as yarn which is like resonating to
03:09 the user inside the car.
03:12 Our mission is constantly pushing the boundary and then create the positive
03:20 impact to our planet and society and make people happy, right?
03:25 Yes, but we also want to make sustainability to experience where you want to
03:32 spend time in the car, you want to drive it and you really want to feel that
03:39 sustainability is not only about materials but also about your well-being,
03:45 about your own surrounding and about how you feel in your space.
03:51 Not stopping at solving social issues, reconciling tradition and newer
04:01 technology, elevating into unprecedented value.
04:06 Lexus will continue to take on the challenge of pushing boundaries of
04:11 circular economy to create new experiential value and bring smiles to
04:16 everyone's faces.
04:18 We innovate to preserve.
04:24 Lexus.
04:26 (music fades)
04:28 [BLANK_AUDIO]