An Apple Event shot on iPhone - Behind the scenes - Take a look at an Apple Event shot on iPhone 15 Pro. The team behind the curtain talks process. The director shoots in low light with amazing results — while treating iPhone 15 Pro like a real pro camera. Pro workflow specialists name-drop the trio supercharging video on iPhone 15 Pro: ProRes, Apple Log, and USB-C. World-renowned colorist Stefan Sonnenfeld explains how the footage gives him more freedom to create. And the editor talks about bringing the vision to life seamlessly.
Learn more about the iPhone 15 Pro
Song:
“Race Away” by Joshoo
Learn more about the iPhone 15 Pro
Song:
“Race Away” by Joshoo
Category
📺
TVTranscript
00:00 [howling]
00:04 - Action!
00:05 - Good evening, and welcome to Apple Park.
00:08 [upbeat music]
00:12 - When I heard that we were gonna be shooting
00:14 this Apple event on iPhone,
00:16 I was--yeah, I was kind of, "Of course."
00:18 - Apple suggested that they were gonna shoot
00:20 the keynote on the iPhone 15 Pro.
00:23 I thought it was the perfect place to showcase it.
00:25 I agreed emphatically.
00:27 - All right, here we go. Lock it up.
00:29 - This event being shot on a tiny little iPhone,
00:32 USB-C out, powering 50 monitors,
00:36 and it's going off without skipping a beat.
00:39 - One of the most exciting and interesting things to see
00:41 is, like, how not different it's been on set.
00:44 - This whole piece was low-light,
00:47 and low-light is a little bit more challenging,
00:50 and we nailed that.
00:52 - We were able to get the same complex shots
00:54 on such a small device,
00:56 similar to how we would do any traditional camera.
00:59 We're on cranes, dollies, drone shots.
01:02 - Drones rolling up.
01:03 [upbeat music]
01:06 - We've really supercharged it all
01:08 by having the ability to go to an external drive,
01:11 both USB-C and Apple Lock.
01:14 - Basically gives you sort of carte blanche
01:15 to define your own look in post-production.
01:18 - This new format has way more dynamic range,
01:21 way more information, and gives you more options,
01:24 more creative flexibility, and that's what we want.
01:26 [upbeat music]
01:28 - We tested this phone through its lensing,
01:31 light levels, the dynamic range,
01:32 really figuring out how far we could push this phone.
01:36 - I was incredibly impressed with the quality of the footage.
01:39 The first second I saw it,
01:40 I literally said, "This is the iPhone footage?"
01:43 - You can treat it like you could an Alexa or a Venice
01:46 or anything like that, so from an editing capacity,
01:49 it's been easy to work with.
01:51 - We're getting super clean, beautiful images.
01:54 The results are here by the fact that we can shoot
01:56 this event video on the iPhone 15 Pro.
01:59 [upbeat music]
02:02 ♪ ♪
02:05 [music fades]
02:08 [no audio]
02:11 [BLANK_AUDIO]