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00:00 Now Ford's next move on the way to globalization is something it calls "One Ford."
00:16 That is, most of the cars you can buy in Europe you'll be able to buy in the United States.
00:20 Ford hopes that it will start to have the success in North America that it has had in
00:26 Europe for the past several years.
00:27 One key component in that plan is the Ford Fiesta, which is smaller than the Focus, and
00:33 launches in the United States in the 2010 calendar year, again about a year after Europe
00:38 gets that car.
00:39 This is one European Ford that, unfortunately, we won't get.
00:43 This is the Ford Focus RS.
00:45 It features the 2.5 liter turbocharged five cylinder from Volvo.
00:50 This car is designed to compete with cars like the Mitsubishi Evo X and the Subaru
00:55 WRX STI, and it does so quite well.
00:58 This is the second generation Ford Ka, that's K-A. It's actually smaller than the Ford Fiesta,
01:04 and so far it's not coming to North America.
01:07 Unlike the first generation Ka, this one is based on the Fiat Cinquecento platform, but
01:12 from there Ford takes over with its own engines, its own body, of course.
01:16 Ford is emphasizing personalization with this car.
01:19 That is, make it a more appealing kind of car to the entry level buyer.
01:23 It has three paint and interior schemes.
01:26 This one is called the Digital Art.
01:28 There's another one called Tattoo, and a third that's called Grand Prix.
01:33 One more car, a one-off special Ka called the Camille, is a version of the car that's
01:38 appearing in the next James Bond movie.
01:41 So why won't Ford bring the car to the United States?
01:44 Well, for now it's going to wait to see how the Fiesta does.
01:46 If a car that small can sell well, then we might see something even smaller like this
01:51 in a few years.
01:54 (electronic music)