Motori, Casartelli (Eicma): “Aree speciali create per generare entusiasmo”
(Adnkronos) - “Ogni anno creiamo delle aree speciali, attraverso progetti dedicati e strutturati ad hoc, che possano generare appeal ed entusiasmo per la nostra utenza, non solo B2C ma anche B2B”. Lo ha detto Giacomo Casartelli, direttore esecutivo di Eicma, a margine della giornata di apertura dei lavori dell’80esima edizione dell’Esposizione internazionale delle due ruote. La sei giorni espositiva accoglie 2026 brand, 700 espositori diretti, di cui il 67% proveniente dall’estero in rappresentanza di 45 Paesi con il 30% delle imprese che espongono per la prima volta.
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NewsTranscript
00:00 EICMA 2023 offers 8 wonderful pavilions where we can discover the presence of mobility,
00:16 whether it is linked to motorcycles, bikes, whether they are powered by electric or endothermic propulsion,
00:24 many special areas. Special areas represent not only a challenge, but a need to continue to offer new content to our visitors.
00:35 So every year we create areas through dedicated projects structured in DOC,
00:41 which can somehow generate appeal and enthusiasm for our users, not only B2C but also B2B.
00:47 For example, this year we are in one of these areas, in the YUM area, Urban Mobility,
00:54 an area that was designed to photograph the presence of mobility.
01:00 So both wheels, motor and pedal, already represent a solution to the needs of mobility in cities.
01:07 Then we have a wonderful area dedicated to eSports, to gaming,
01:12 an area that was born with the aim of engaging and contaminating with the passion of the two wheels
01:19 and transferring the value universe of the world of the two wheels to the very young.
01:24 So with eSports contests clearly dedicated to the two wheels, therefore to the world of motorcycles.
01:30 But then we also have the Remote Live area, the external content of EICMA, what we call the event within the event.
01:37 Racing, international titles that are awarded, show freestyle, test rider area and entertainment.