(Adnkronos) - Si è svolta a Napoli l’ottava edizione del Forum Sostenibilità di Comunicazione Italiana, un appuntamento ormai consueto sulla sostenibilità nelle aziende e nelle istituzioni, che ha visto la partecipazione di oltre 5oo iscritti. Quella partenopea è la terza tappa della WellWeek, il Festival itinerante della sostenibilità e del benessere.
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00:00The 8th edition of the Forum on Sustainability of Italian Communication takes place in Naples.
00:11It is a regular meeting on sustainability in companies and institutions,
00:16which has seen the participation of more than 500 members.
00:20Partenopea is the third and penultimate stage of the Well Week,
00:24the festival on the itinerant of sustainability and well-being.
00:28In the course of the Forum, representatives of important companies have made the point on initiatives and strategies
00:34to enhance corporate sustainability.
00:37At the opening of the works, the talk show on innovation in the service of sustainability and well-being.
00:42For the international banks we have brought this project called NextAdvisor,
00:46which is already used by five countries in the field of the International Bank Group
00:53and it is proposed to be an online training lever for young people
00:59regarding financial education and cyber security.
01:03Another central moment of the Forum, the talk show on tourism, mobility and urban regeneration
01:08towards a sustainable future, taken care of by the official partner A&M, a Neapolitan mobility company.
01:16A&M is working on three pillars for innovation in its transport system.
01:23The first is electrification.
01:26In the coming years, we aim to completely electrify our fleet of surfaces.
01:31The second is digitalization.
01:34The latest innovation theme that Naples has experienced and is experiencing in recent years
01:39is that of the creation of art stations.
01:43It is a successful Neapolitan experiment that can be exported not only to Italy.
01:50The talk show on tourism, mobility and urban regeneration
01:53has seen the special participation of Maria Elena Rossi,
01:57marketing director and promotion of Enit, the National Tourism Agency.
02:01When I deal with the tourism sector, the words innovation and sustainability
02:06are extremely important and closely connected.
02:12Technology becomes a fundamental instrument
02:17that can also accelerate innovation processes, both cultural and process.