Banche, Priola (Sella): “Con AI prodotti bancari utili ai bisogni dei clienti”

  • last year
(Adnkronos) - “L’opportunità che offre l’AI al mondo bancario è quella di creare dei prodotti utili ai nostri clienti. Questo avviene perché possiamo lavorare con strumenti che ci permettono di conoscere i loro bisogni e comportamenti. Il modello che viene creato è una rappresentazione della realtà e deve essere adattato costantemente. L’AI deve essere a supporto dell’uomo e che non lo sostituisce”. Così Stefano Priola, Chief Technical Officer Centrico, Gruppo Sella, in occasione dell'evento 'Intelligenza Artificiale, Rischi e Opportunità', organizzato oggi da Adnkronos a Palazzo dell'Informazione.

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00:00 What are the opportunities for AI in the banking world?
00:07 I would start with the opportunities of artificial intelligence in the banking world.
00:12 The opportunity is to create useful products for our customers,
00:17 therefore products that serve needs.
00:21 And this happens thanks to the fact that we can work with tools
00:26 that give us information about what needs are,
00:30 on what behaviors are,
00:33 and therefore allow us to modify the products,
00:37 modify the actions, precisely to go in this direction.
00:41 What are the risks?
00:43 The risks are, as I said before,
00:45 that is, making a model means making a representation of reality.
00:49 As such, it is necessary that this model is as precise as possible,
00:54 it is necessary that this model is maintained over time,
00:58 in the face of changes in the environment, changes in society,
01:02 changes in behavior, it must always adapt in order to be useful.
01:06 What we see is an AI that supports man,
01:11 therefore it is not an AI that replaces man,
01:14 but an AI that gives more information,
01:17 that allows the colleague of the bank to give a useful service to the client,
01:23 and the client to have information directly
01:26 in order to be able to operate wherever you are,
01:29 at any time of the day,
01:31 and on any type of product that the Institute provides.

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