Ambiente: ‘Prospettiva Terra’, il progetto non profit per affrontare il riscaldamento globale
(Adnkronos) - È stato presentato con una conferenza stampa, mercoledì 8 novembre a Milano, il progetto non profit ‘Prospettiva Terra’, il network di aziende, comunità scientifica, realtà non profit e istituzioni, impegnate per affrontare il riscaldamento globale.
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00:00 [Music]
00:06 Companies, scientific communities, non-profit realities and institutions
00:10 committed to face global warming.
00:13 It is Prospectiva Terra, the non-profit project presented on Wednesday, November 8 in Milan,
00:18 designed by CEO of Omnicom Media Group, Marco Girelli,
00:22 and the scientist and university professor Stefano Mancuso.
00:25 We thought we could involve companies to be able to imagine
00:30 to do real things, projects inspired by science,
00:34 but that were concrete, that could really give tangible benefits in limited time.
00:41 This was the idea, this is to say, let's go and let's go and tell everyone,
00:47 look, we can't procrastinate anymore, we have to intervene.
00:52 You see, even brands, even companies get together,
00:56 overcome the activities of individual companies, but decide to collaborate with science,
01:02 because this is a topic on which you can no longer waste time.
01:06 The first intervention of Prospectiva Terra is inserted in BAM,
01:09 Milan Trees Library.
01:11 It is a project of both dissemination and applied research
01:15 that involves the installation of Internet of Things sensors.
01:19 We imagined and we have made sensors that are placed on trees
01:25 and measure their benefits, that is, they show in real time,
01:29 hour by hour, what that tree is providing to the citizens,
01:34 to the community, in terms of energy savings,
01:37 in terms of fixing carbon dioxide, of removing pollutants, etc.
01:42 Each of these sensors also has a stability sensor.
01:46 A fundamental part of this project is to study the possibility of preventing,
01:51 thanks to these technologies, the fall of trees.
01:55 The technology developed in the devices represents a tool of great utility
02:00 for municipalities and administrations for the control and management of urban forests.
02:06 The function of a tree, measured and therefore scientifically proven,
02:10 will be an extraordinary tool to make it clear more and more
02:13 that trees are a wonderful resource in our hot cities,
02:17 victims of climate change, where the hot islands will always be worse
02:22 and pollution is rising.