'The Marvels' opened to a disappointing start over the weekend, earning a record low for a Marvel release. The film opened to $47 millionat the North American box office adding to analysts' concerns that superhero fatigue is a growing problem for the major studios. In China, superhero fatigue has been happening for much longer, with 'The Marvels' only marking a fresh low.
Category
✨
PeopleTranscript
00:00 The Marvels opened to a disappointing start over the weekend, earning a record low for
00:04 a Marvel release.
00:05 The film opened to $47 million at the North American box office, adding to analysts' concerns
00:11 that superhero fatigue is a growing problem for the major studios.
00:15 In China, however, superhero fatigue has been happening for much longer, with the Marvels
00:19 only marking a fresh low.
00:21 The film opened to just $11.5 million in China, losing the three-day weekend to a holdover
00:27 local crime thriller.
00:29 MCU releases have been underperforming in China since the pandemic.
00:33 By comparison, back in 2019, Brie Larson's franchise starter Captain Marvel opened to
00:37 $89.3 million, on its way to a strong $154 million China total.
00:44 According to current projections, the Marvels will be lucky to top $20 million.
00:48 Marvel's other 2023 releases have also failed to find much traction with mainland Chinese
00:53 moviegoers.
00:55 Even James Gunn's Guardians of the Galaxy Vol. 3, which was a success in North America
00:59 with a $359 million haul, earned just $27.8 million in China.
01:05 Other action genres have held up somewhat better in the country, such as Universal's
01:09 Fast X, which holds the crown for Hollywood's biggest film of 2023 in the country, with
01:14 a $51.1 million opening and a $140 million total.
01:19 The next U.S. film to hit Chinese screens will be Lionsgate's prequel The Hunger Games,
01:23 a ballad of songbirds and snakes, which opens day and date with North America on Friday.
01:28 For more on this story, head to THR.com.
01:31 And for the latest entertainment news and updates, keep watching The Hollywood Reporter
01:35 News.
01:35 -