All you need to know about the campaign for Weetabixshire!
Category
đź—ž
NewsTranscript
00:00 [Music]
00:09 We're petitioning to create a brand new county called Weetabixshire,
00:13 which will cover the 50 mile radius from our mills in Burton Latimer.
00:18 We're extremely proud of our local wheat sourcing.
00:21 Our incredible farmers really are the backbone to Weetabix
00:24 and that's why we want to both celebrate and protect them.
00:28 For us it's really exciting that Weetabix are pushing this campaign,
00:31 celebrate the people from the area, the people that work for Weetabix,
00:34 the people that grow for Weetabix.
00:35 [Music]
00:37 I live in the local area and I'd be really proud to be associated with Weetabixshire.
00:41 It just wouldn't be right.
00:43 It's fabulous.
00:45 It's a cereal box, it's not a county.
00:48 Weetabixshire will stretch from the likes of Nottingham to Watford
00:51 and encompass places in the West Midlands to Cambridgeshire.
00:55 [Children cheering]
01:04 This is great news for local people.
01:06 Everybody's behind the wonderful local brand of Weetabix,
01:09 which has been in the local area for over 90 years.
01:13 I think it's a great idea.
01:15 It's something that the town would be proud of.
01:17 [BLANK_AUDIO]